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With half of its booth at the International Lingerie Show in Las Vegas fashioned with its signature products, The Screaming O drew attention to the rest of its expanded space with a chic display featuring a clean white backdrop, spotlights and glammed up models donning slicked back hair, red lips and red neck handkerchiefs.

The setup was in promotion of the new Studio Collection, featuring seven items that range from discrete vibes and bullets to intensifying gels.

“We’re taking things mainstream with this collection,” The Screaming O promotions manager Daniel Slocki said. “Some women, including moms, want products that don’t look like vibrators, so this line is designed with a mainstream cosmetic look and feel. It’s completely discrete and so far the reaction has been overwhelming.”

Designed to look like makeup, the Studio Collection features the Lipstick Vibe, Mascara Vibe, Brush Vibe, the Compact Sexy Secrets bullet vibe, warming and cooling balms that mimic eye shadows; and O Gloss Climax Crème. Similar to high-end cosmetic purchases, consumers will receive a free cosmetic tote bag with certain purchases.

While offering product details, the Studio Collection’s catalog also reads like a story book.

“The theme of the Studio Collection is that it follows a model that travels all around the world, attending highfalutin events, and she’s all about fashion and makeup, “ Slocki said. “She also has this sexual devious side however, so these products fulfill her sensual side but are also very fashionable.”

The Screaming O’s Studio collection is available for order in mid-October.

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Josie Stevens, who was profiled alongside her rock star husband Steve Stevens on the E! reality TV show “Married to Rock,” forged a partnership with J. Valentine for the new 20-piece collection that includes clubwear, bikinis and costumes. Items include two-piece bikini sets, mini dresses, full-length dresses, skirt sets, pants, leggings, tank tops and plush costumes.

“It definitely can be called Tokyo street fashion meets atomic space age meets classic rock and roll,” J. Valentine’s Brian Vasquez told XBIZ. “All with an emphasis on having fun with fashion, these designs are truly innovative yet totally “wearable” to all body types and styles.”

The decadently chic theme of the night was apparent throughout the venue — which included a room with an erotic candy bar sponsored by Chocolate Walrus, J.Valentine-clad models handing out silver, Josie Loves J. Valentine branded gift bags filled with goodies from the event’s sponsors, which also included The Screaming O, Rock On and Roma Costumes, among several others.

When it was time for the big debut of Josie Loves J.Valentine, the fashion show became a rock concert with performances by Steve Stevens, who brought out special guests, including Billy Idol, The Cult’s Billy Duffy and Josh Strickland, who appears on E!’s “Holly’s World.”

Duffy also appeared on “Married to Rock” with girlfriend AJ Celi, who also strutted her stuff down the catwalk with fellow reality TV star Laura Croft (“Holly’s World)” and others.

The styles modeled down the runway included colorful animal-inspired designs and feminine, playful outfits — all of which featured quirky traits like hoodies with ears and horns, and appliqués shaped like dolls, lollipops and colorful spikes.

The evening also offered attendees an open bar, where the Screaming O’s Scream Team doled out complimentary Rock On Sexy Elixirs.

The events of the evening also were broadcast to long distance fans that tuned in to Justin.TV, WhoSay.com and JValentineCatalog.com, where the interactive webcast featured real-time chat.

“We received great reviews from our viewers regarding the red carpet, fashion show and live performances,” Vasquez said. “The Josie Loves J. Valentine launch party and fashion show was a tremendous success for all involved. From sponsors, guests and musicians we have received so many positive messages. The buzz generated by this event is definitely a positive for our buyers.“

The Josie Love J.Valentine collection will be available Sept. 15. For more information, visit JValentineCatalog.com.

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The Screaming O Scream Team was armed backstage and throughout the grounds with Rock On shots, Screaming O Rings and Condom Packs courtesy of the Association for Safe Fun Sex to spread awareness.

The Scream Team was joined at the Backstage Artists Lounge by headliners Panic! at the Disco, The Airborne Toxic Event and AWOLNation, as thousands of fans swarmed the festival for a chance to see their rock idols and win one of The Screaming O’s gift basket giveaways, the company said.

“The Screaming O joined Backstage Artist Lounge once again, this time to celebrate everyone’s favorite three-day weekend with a massive BBQ-themed music festival that brings the industry’s hottest bands together every year,” The Screaming O partner Keith Caggiano said. “Our Scream Team girls have made their mark at SXSW, Carnival of Madness and even entered the boxing ring with sexy flair – we can’t wait to bring the party to the Backstage Artist Lounge’s Memorial Day BBQ!”

The Todd Couples Superstore joined the Screaming O Scream Team to spread the word, sponsoring games and prizes. Leading up to the big event The Todd Couples Superstore gave away one Screaming O gift basket live on the 97X radio waves each day of the week.

The Event Squad brought the infamous Screaming O contest and free giveaways to the crowd, complete with Screaming O beer koozies to assure everyone’s beverages stay cool in the sun.

The concert featured performances by Hugo, Sick Puppies, Marksmen and more, as well as a Derby Lane Poker Room.

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The show featured a special “Junk in the Trunk” episode with never-before-aired scenes of the tabloid queens doing what they do best narrated by the ladies themselves.

The Screaming O made its debut when sisters Kourtney and Khloe attempted to brighten a bummed-out Kim with a “naughty basket” featuring the company’s Bullet Buddies.

Kourtney and Khloe offer a depressed Kim a consolation basket of bedroom accessories including the Bullet Buddy Worm.

“The Screaming O is a perfect co-star on a show like ‘Keeping Up With the Kardashians,’ as we’re just as loud and outspoken as the lovely ladies,” said Keith Caggiano, The Screaming O partner.

“They chose the perfect toy to make the blues go away, as the Bullet Buddies will never break or break your heart and they’re always there when you need them. Personally, I would have picked the Bunny for Kim, but that’s just me. Pink is definitely her color.”

The video can be seen here.

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“The FingO Glow sends you on an intoxicating trip with each touch, and your mind just might blow a bit when you wear one on each finger,” The Screaming O Product Tester Conde Aumann said. “We all know sex is a sensory experience, and the FingO Glow lets you watch — and feel — what happens when your finger glows in the dark!”

“We all remember the days of cheesy mood lighting, knocking over candles, and trying to dim the lights just right,” The Screaming O partner Keith Caggiano said. “Now you can enjoy the vibrating sensation of touch and the sexy hue of a purple, blue or red LED light to illuminate every erotic encounter one finger at a time. The Screaming O has introduced a whole new category to couples sex — let’s just say research and development for the FingO Glow was especially exciting!”

The FingO features a powerful vibrating motor styled in Blue, Red and Purple colors, each with distinctly different Wavy, Nubby or Tingly textures.

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One fan asked if he’d ever used a Screaming O Vibrating Ring, his answer was no.

But faster than he could grab a microphone, West told his humble fan to send a Screaming O Vibrating Ring to someone in need and linked directly to Taylor Swift’s website:

Kanye: No. If I want to make a girl orgasm I rap on their clitty. One time I rapped a full 16 bars and the girl passed out and almost died. So now I just stick with 8.

Fan: That sounds dangerous! Let us send you a Screaming O and save someone’s life.

Kanye: Send to someone in need. I recommend this person.

“We all thought the feud was over, but either Kanye’s still got some baggage for Taylor Swift to carry or he’s reinventing himself as a sex therapist,” The Screaming O partner Keith Caggiano said. “Whatever it is, we’re happy to be on board. Any hot, sex — and legal — pop stars who want to have more orgasms can have their pick of our sex toys. And by the sound of Kanye’s attitude, it seems he could use a friend. Possibly even a Buddy. We know just what to send him.”

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The debut Play Safe, Stay Sexy event began in the afternoon with a handful of attendees there specifically for the event chatting up The Screaming O’s friendly team in a lounge setting surrounded by colorful branded banners, balloons and displays of The Screaming O products.

The Screaming O’s Justin Ross said that creating a party atmosphere is part of ASFX’s mission in abolishing the stereotypical safe-sex “talk.”

“The organization was formed to show people that safe sex can still be fun,” Ross said. “Instead of using scare tactics that focus on STDs and pregnancy, we want to spice up safe sex with products and knowledge to enhance the experience.”

As the evening drew, tunes provided by DJ Miles attracted a bigger crowd and MTV’s Kenny Santucci happily posed for photos and boasted about Screaming O products.

“It’s a good way to pick up girls,” he said, “they love these things!”

As the Scream Team girls handed out free Screaming O Condom Packs containing a Sensual O Sensually Thin latex condom, Screaming O Vibrating Ring and a sex positions booklet, they cheerfully answered questions and challenged guests to rounds of Guitar Hero.

Jen, a Scream Team member, said  she enlisted two years ago and described her job as “spreading the sexy.”

“I love being a Screaming O girl,” she said, “I meet so many different, interesting people and spread a very important message of fun, safe sex.”

The Screaming O Condom Packs also included invitations to the after party that followed at West Hollywood’s MI-6 night club.

“Tonight is going to be one of the hottest nights in Hollywood,” Tyler, a Screaming O spokesperson, said the Hustler Hollywood portion of the evening wrapped.

Inside MI-6, The Screaming O brand could be seen on flashing on TV screens as strobe lights bounced off several glistening ice sculptures molded into the company’s logo. Rock On energy drinks flowed all night as attendees ended their night playing it safe as they walked away with more freebies.

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The Association for Safe Fun Sex (ASFX) takes a fun approach to offering expert information on sexually transmitted infections and unplanned pregnancy prevention, encouraging those who are sexually active to view condoms as an essential part of the bedroom routine.

Located in the hub of Hollywood’s nightlife scene, Hustler Hollywood was chosen because of its knowledgeable sales staff.

“Safe sex is such an important issue for Hustler Hollywood and we are proud to collaborate with ASFX.org in spreading the message that safe sex can and should be fun,” said Theresa Flynt, Hustler executive vice president. “Through our partnership with the Association for Safe Fun Sex and The Screaming O, we hope to bring a fun, fresh concept to the table that will get people excited about practicing safe sex. This event is really the first of its kind, and we’re thrilled to be a part of it.”

ASFX has invited The Screaming O to join the debut event with its Scream Team girls, who will make the rounds handing out free Screaming O Condom Packs to everyone in attendance.

The Screaming O Condom Pack kit includes a Sensual O Sensually Thin latex condom, Screaming O Vibrating Ring and a sex positions booklet.

“We’re working with ASFX and Hustler Hollywood to equip and educate young men and women to treat safe sex as more than just a trend,” Screaming O Vice President Keith Caggiano said. “Safe sex should be a part of everyone’s sensual lifestyle, and working with Hustler Hollywood is the perfect way for us to support that message and get everyone in the mood before — and especially after — their big night out.

“We know how it is. Friends go out for a crazy night on the town and want to bring the party back home. This is our opportunity to make sure they are well protected if they should decide to move things from the dance floor to the bedroom.”

For more information about the event, click here.

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