A new study from the University of Leeds in the U.K. found that women that show exactly 40 percent of skin attract twice as many males.

Female researchers went undercover at a nightclub armed with tape recorders to capture men’s attraction to skin by noting which women got asked out on the dance floor.

The researchers’ rubric broke down like this: arms counted for 10 percent each, legs earned 15 percent each and naked torsos counted for 50 percent.

Math … and science proved that showing 40 percent of the goods does the trick. Hmm … that’s almost half naked.. Sounds good to me!

The study also found that women that showed more than the 40 percent were shunned. Psychologist Colin Hendrie, the study’s leader, said that showing too much could be perceived as being too available and general sluttiness.

The study offered another tip for getting the guys: in addition to the 40 percent rule, wearing tight clothes and dancing provocatively brings in the most attention. The women studied that did so were approached by 40 men each!

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It’s fascinating to hear the physical traits my friends and colleagues feel are essential in a mate. I used to think to myself, “Aw that stuff doesn’t matter; it’s all about the connection! And that takes times, blah blah.”

Well I’m over that shit. With that mindset, I’ve found myself giving some real goobers second, third and sometimes sixth chances, hoping that maybe THIS will be the time he does something genuine that gives me that little “twang” feeling and I suddenly find him to be a Greek god stud muffin.

But no. I’ve realized that when a guy lacks certain physical traits, my brain is unable to focus on anything else. I guess this is just a natural thing in all of us. Some men innately are drawn to child-bearing hips and child-feeding breasts. Some women look for a broad back and giant pecs that can fend off intruders and hungry lions.

There clearly are particular attributes that give off a strong masculine or feminine signal, and I think I’ve discovered mine:

• strong, square jawline
• muscular legs (yes, there’s more to the gym than bench presses and bicep curls)
• broad, square shoulders
• piercing eyes

The first three traits subconsciously scream “MAN!”

I’m not quite sure what the fourth screams. Maybe a guy with eyes that can bear into your soul could be a partner who pays attention, is nurturing and truly able to see the “real” you…

…*snicker* sorry, I’m not fooling anyone. Piercing eyes can simultaneously melt your heart and undress you with just one look, and that’s hot.

Screw hunting and gathering — stare into my eyes, flex your calves a bit, and stand up straight, and you’ll have me at “Wassup.”

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There’s an online sex shop(pe) based in the U.K. that has spent a lot of time and effort to find out how much money its citizens spend on sex. They even mapped out each region’s spending patterns, which allows users to type in their favorite city to find out how “sexy” its residents are.

LoveHoney.co.uk found that Upminster is “Britain’s sexiest town” — spending 15 times the $11 national average on bondage gear — and that Essex adults spend more than $117 a year on their sex lives, 11 times more than the average chap.

And apparently the entire continent spends more than $520 million a year on sex. For those of you skeptical about how LoveHoney came up with these numbers, visit UKSexMap.co.uk and be ready to be impressed.

I’d love to see someone attempt to map out the U.S. But the “sexiest” things anyone here will admit to buying are organic toothpaste and gym memberships.

Heaven forbid Americans have a lot of sex and be proud of it!

On that note, I’m gonna see how much flights to Essex are. I’m sure there’s a lot of sight-seeing to do there.

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