Luxury sex toy manufacturer Vida Internationale officially launched last night with a party at Voyeur nightclub in West Hollywood,Calif.

The event was hosted by mainstream actress Sofia Vergara, who currently stars in ABC’s “Modern Family,” and featured a live performance by Robin Thicke with DJ Jus Ske spinning music throughout the night.

The Voyeur venue was lavishly decorated; with masked, topless women posing, dancing and dangling from the ceiling.

Videos of the Essence of Pleasure line played continuously in the background as the line’s four vibrators were on display.

Gerardo Ramos, the developer of Vida’s new line said that each vibe’s name is a word derived from various languages from around the globe — old and new — that describe quintessential needs for sexual pleasure.

Lussuria is Lust; Zara is Aim; Vanta is Want; and Urja is Orgasm.

The company’s slogan “Sex is Life” also applies to the line’s concept.

“Vida means life and the line’s four vibes represents the four elements of life — earth, fire, water and air,” Ramos said. “The four dots that create the ‘i’ in Vida’s logo represent that too. It was all part of the concept.”

A sales rep said that the company strives to be earth-friendly. The vibes are mercury-free, cadmium-free and phthalates-free. They also are rechargeable and crafted from anodized aluminum and silicone.

Pollack said the line was designed with consideration to the contours of a woman’s body.

“Vida Internationale targets the discerning woman who is willing to take charge of her sexuality,” she said. “She makes an above average income yet is savvy when it comes to saving money and getting a good value for her money.

“The concept behind Vida began with a simple mission to make luxury pleasure objects that are priced right — because every woman deserves to experience affordable pleasure.”

Vida’s line comes in a leather train case tote with an embroidered Vida logo that includes a soft storage bag. Packaging also includes a catalog of Vida’s Essence of Pleasure line, plus detailed care and usage instructions.

A Vida Internationale sales representative said that the goal of the company is for its line to transcend into the mainstream.

The company’s aim was apparent with some of mainstream’s pop culture stars in attendance at the launch party. Guests included the entire cast of MTV’s “Jersey Shore,” actor Shane West and model, actress Carmen Electra and Lindsay Lohan, among several others.

PHOTO CREDIT: WireImages.com

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Do: Clean up.

I left a bullet vibe, bottle of lube and giant stainless steel dildo next to my bed and managed not to notice them as I prepped for a date a few nights ago.

At this point a pink silicone dildo has become as common a decor element as a table lamp, but I find it somewhat tragic that I’m more likely to straighten out my slightly crooked bath mat than put away my arsenal of sex toys before the guest(s) arrive.

The bedroom was the last part of my apartment tour, and I almost choked on my gum when I saw the sexual still life sitting on my bedside table. I had 20 seconds to do one of three things:

1. Suddenly remember I left the stove on and ask him to help me turn it off.
2. Faint.
3. Continue with the tour and hope he doesn’t look to his left.

I chose option 3, and as he checked out a painting on my wall I stealthily knocked the dildo under my bed (careful to muffle the noise) and hoped the guy would assume the purple egg-shaped object was a cat toy, and the bottle next to it some kind of hand lotion.

He looked to his left but managed not to lock eyes on anything other than me. If he did notice the sex toy arrangement, he made no comment, facial expression or physical recoil to make it obvious, and the fact that he still wanted to take me out for cookies and conversation made it clear he’s probably a good guy.

He hasn’t asked me out on a second date yet though. I hope he does.

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I tend to roll my eyes when I hear about cockrings, because they don’t typically interest me. However I quickly changed my mind when I saw Bo. The packaging looks like something a secret agent would receive before his first mission; I half expected matching cufflinks. (Little did I know LELO does in fact offer cufflinks to match its Luxe line!)

Bo comes with its own storage case and power supply, though none of the outlets in my house are that close to the bed. But who cares — it’s rechargeable! No batteries to bother with! It also comes with a better warranty than the last DVD player I bought!

It may look small, but Bo stretches significantly, so I had no trouble getting it on. The vibrator is a separate piece that activates when you slide it together, and once it’s in place, you have a vibrating cockring that delivers.

It was fun to play with, kept me turned on, and is just subtle enough to leave out and suggest a good time to those who know, without giving the game away to those that don’t. This is the sort of high-end toy that will appeal to the secret agent in any guy.

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When you break up with someone, there often are leftover artifacts that unbearably remind you of the happier times of the relationship. Some common items:

• the blanket you cuddled under on cold days
• the giant sweatshirt you wore on fat days
• the pillow you used to prop up your hips on sex days

My breakup wasn’t dramatic, it wasn’t soul scarring, and it certainly wasn’t an event that left either of us crying alone in a corner humming “our song” and burning old photos. So when I see various objects around the house that remind me of my former love, I feel perfectly fine.

But I’ve realized there’s one item that hits a nerve, and not in a good way. It’s my big blue dildo.

Let me explain.

When he and I first got together, it was after a tight two-year friendship and we were as close as you could get to being gf/bf minus the sex. So when we found our first summer as a couple was to be spent 3,000 miles apart (him in L.A., me in NYC) we were bummed.

A few weeks into my big-city summer, I found myself wandering the Lower East Side and into a store called Babes in Toyland (now known simply as Babeland). This was my first introduction to the world of sex toys.

I was inspired to find a dildo that resembled the shape of my beau’s tool. That led me to Dino (manufacturer’s name, not mine), a solid silicone item made to last forever.

Dino went from the summer’s boyfriend replacement to a regular fixture in our bedroom for years following his purchase.

SIDENOTE: Dildos are great with oral sex. Start practicing, guys, she’ll think you’re a god.

Dino still sits in my toy chest today, as solid and blue as the day I bought him. He has roommates now — pink ones, wood ones, curvy ones — but despite his foolproof ability, I’ve consciously bypassed his little velvet pouch.

Partly because of Dino’s physical likeness to my former beau, and partly due to the slew of wonderful memories he triggers.

But I think the most painful is the realization that this dildo, made to withstand years of use and abuse, will always be there. It won’t deteriorate over time. It won’t crumble or dissolve, and it’ll always make me feel good. It guarantees everything that a relationship can’t.

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I have finally found the perfect dildo for ravers, burners and anyone else attracted to glow-in-the-dark paraphernalia. The Glo is a white contoured, 100-percent pure silicone dildo that happens to glow in the dark when you insert a glow stick (five bracelet-length ones are included when you first purchase the toy).

The stick, once bent and shaken and inside the Glo, is secured by a bottom piece that more than slightly resembles a nipple. After that you’re all good to glow, meaning that you’re ready to enjoy your very own light-saber-like dildo.

Besides the light saber effect, which is the ultimate of its selling points, the Glo is well thought out, with a head that’s thicker than the mid-section and base. In addition to the thicker head, the first inch of the toy also has a smart, slight curve upward — making G-spot play nice and easy. Plus, the silicone was a nice combination of hard with a touch of softness (you can bend the dildo at its thin midsection), which provides a pleasant texture for inside my vagina.

The only thing to make sure of when using this toy is that the nipple-like cap is all the way up, and “locked” in place (the toy doesn’t actually lock), before you start to maneuver it inside of you. Nothing bad will likely happen if it’s not in place, but the glow stick could fall out, and if you’re not careful, a slight glow stick accident could occur. Of course, you never want to stick the glow stick up you, just the pretty dildo. So next time you want a quality dildo that can light the way for you at night, don’t be afraid to go with the Glo.

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From the mind of a good friend who loves her G-spot possibly a little too much:

The Climax Silicone wavy shaft was truly a wonder from the very beginning. You can tell that it is a high quality toy before you even open the box, and once you have it in your hands you can feel the weight of the solid silicone and the smoothness of its “skin.” This toy is shaped beautifully. The curved tip flares up to hit your G-spot and the shaft is nice and thick, giving you that great full feeling that you don’t always get with other dildos. The best thing that this little beauty brings to the table is the ultra powerful bullet vibrator. This vibe can be used in two ways: you can either place it in the handle of the toy to make the entire thing vibrate, or you can use the bullet on your clit while simultaneously using the Climax to stimulate your G. This second method made me cum multiple times in one night, and this toy has quickly moved to the top of my favorites list! A final plus is the satin bag that comes in the package for storage. I always like to know that once I clean my toys, they’re going to say clean, and out of sight. This is a great, high-quality dildo that has a few surprises up its sleeve — I definitely recommend it!

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So I’m all for trying new things. I learned to surf last week, attempted to crochet, and recently tasted snails at a tapas bar.

Here’s a new thing I might need a few cocktails before trying: The Ballz Gag.

Click here if you wanna see the Ballz Gag in action. (Absolutely positively NSFW.)

Submission is not my cup of bedroom tea (usually) but if I had a pair of balls I’d absolutely strap one of these onto my sex slave and enjoy the ride.

I’d also be kind enough to manscape beforehand. If only everyone could be so considerate.

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