The Screaming O appeared on CBS Sunday Morning with the cast of Oxygen’s “The Bad Girls Club” testing their skills as Screaming O cheerleaders, short skirts and all.
Clips from a special episode of “The Bad Girls Club” lent support to the episode of “Sunday Morning” devoted to society’s obsession with outrageous reality TV, and featured the show’s stars wearing The Screaming O cheerleading gear and dancing around the company’s booth at ANE.
“Reality TV is the only marketing tool of its kind that can bring our beloved brand into the homes of millions of viewers every episode,” The Screaming O partner Keith Caggiano said. “People look to The Screaming O to add fun, sexy and cool spice to their love lives, and reality TV appearances like ‘The Bad Girls Club’ and our recent ‘Leave it to Lamas’ plug on E! Entertainment help promote that positive message.”
This season of “The Bad Girls Club” features a stylish Screaming O-branded sex toy vending machine designed with rotating shelves offering a collection of goodies, including The Screaming O’s full line of cockrings, mini vibes and fun toys.
“The Bad Girls Club” broke network records with its Dec. 15 episode being the most-watched non-finale telecast in the channel’s history. More than 1.4 million viewers tuned in, with 1.025 million in the 18-49 demographic — the consumer demo that The Screaming O appeals to.