Besides Adam & Eve’s catalog and website, Adam & Eve currently includes a production division (Adam & Eve Pictures), a franchise department that now has Adam & Eve stores open from California to Florida and private label Adam & Eve toys.

“We have brought pleasure to millions of adults and we are proud of the sex-positive role Adam & Eve has played in American history,” Adam & Eve President Phil Harvey said. “No one else has the reach … the history that Adam & Eve has.”

Through Saturday, Adam & Eve is celebrating four decades in business with a buy one, get one on sale with 40 percent off.

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Digital Playground Novelties has made two previous gifting suite appearances for the Emmy’s and MTV Video Music Awards, making its presence known among some of the most stylish and influential people in the mainstream entertainment industry.

“We are extremely excited to have been invited to participate at this 2011 Academy Awards Red Carpet Style Lounge. The overall response to the line has been nothing short of amazing,” Digital Playground COO Farley Cahen said. “Our participation at celebrity gifting events allows us the unique opportunity to present and receive feedback from some of our most discerning clients. Additionally, the brand receives extensive exposure which assists in propelling sales worldwide.”

The Pirates collection launched last year and is based on the blockbusters, “Pirates” and “Pirates II.”

Among the line’s popular items is the Pirates Pendant Vibe, a vibrator that doubles as jewelry. The pendant features three speeds and two variable vibration modes and is waterproof.

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“With alternative preservatives now available it’s a natural progression to give our customers the most health conscience product that we can,” says Jane Liszewski, vice president of sales and marketing. “For 28 years we’ve strived to give consumers products they trust and we’ll continue in that tradition for years to come.”

Parabens are a controversial synthetic preservative used in many cosmetics, personal care products and even some foods. Consumers are looking for modern, healthy body care products and Classic Erotica says it is answering that call.

Currently, a majority of Classic Erotica’s product line, such as all Coochy shave creams and the new Simply Sensual line, have been updated to the paraben free formulas. The remaining products are in the conversion process and a paraben-free logo will be added to the packaging so it’s easily recognizable to the public.

The complete line is scheduled to be paraben-free by the end of 2011.

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The show featured a special “Junk in the Trunk” episode with never-before-aired scenes of the tabloid queens doing what they do best narrated by the ladies themselves.

The Screaming O made its debut when sisters Kourtney and Khloe attempted to brighten a bummed-out Kim with a “naughty basket” featuring the company’s Bullet Buddies.

Kourtney and Khloe offer a depressed Kim a consolation basket of bedroom accessories including the Bullet Buddy Worm.

“The Screaming O is a perfect co-star on a show like ‘Keeping Up With the Kardashians,’ as we’re just as loud and outspoken as the lovely ladies,” said Keith Caggiano, The Screaming O partner.

“They chose the perfect toy to make the blues go away, as the Bullet Buddies will never break or break your heart and they’re always there when you need them. Personally, I would have picked the Bunny for Kim, but that’s just me. Pink is definitely her color.”

The video can be seen here.

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Leno’s “Products for a Better You” segment featured useful yet unusual tools to improve viewers’ lives and saved the best for last. Leno introduced his audience to the Sqweel, switched it on and let the 10 tongues lap against his large chin as he coyly informed the audience that the device is made for personal relaxation.

“Once again, another product to make men obsolete,” Leno said.

“It’s an honor to have been selected by Jay Leno himself as an item that, with each whirl, makes the world a better place,” LoveHoney Product Representative Hannah Warmington said. “We’re glad he gave it a try — though we recommend he move it down south a bit to experience the full effect!”

A video of the segment is available here.

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“Lovers Shopping Network” also will start off offering products from the top manufacturers of adult novelties, including Nasswalk, Pipedream Products, Topco Sales and Doc Johnson.

Susan Colvin, president and founder of California Exotic Novelties, said, “California Exotic Novelties is pleased to support any new venue that presents an opportunity to showcase our product line. We wish Lover’s Shopping Network the best.”

“‘Lovers Shopping Network’ will showcase women’s and men’s products that are unique,” the company said. “They will be presented with a less-clinical approach that’s fun and entertaining, yet very informative.”

The show is expected to rotate within the range of shopping channels offered on DirecTV, broadcasting to more than 16.8 million households.

Entertaining a mainstream audience should come easy to “Lovers Shopping Network” host Emily Underwood, aka Emily Bikini, who currently appears on a Los Angeles-based reality show called “Life in a Bikini,” which airs on local cable network KDOC.

“Life in a Bikini” features Underwood as she goes from working as an administrative assistant for a building restoration firm in Tacoma, Wash., to working for a marketing company, where she gets her big break when she was given the opportunity to fill in for a model that didn’t show for an assignment. She later moved into fashion and glamour modeling.

“I love being sexy and naked, and that doesn’t in any way take away from my intellect,” Underwood said. “This is a blast, and along with what is quickly becoming something of a television career, I really love the sexy side of what I do.”

Appearances on cable shows, including “Deadliest Catch” have strengthened Underwood’s fan base and inspired the launch of her official website EmilyBikini.com. Fans also can join her membership website, EmilyNoBikini.com, featuring nude Penthouse-style nude photos and videos of Underwood.

“Emily and her EmilyNoBikini.com offers a unique opportunity to see a mainstream star in the nude,” the company said, adding that her inexperience as a “sex toy expert” is what will give “Lovers Shopping Network” a fun perspective that we all can relate to.

“Reviewing sex toys is not so much about being expert on manufacturing details,” the company said. “Emily will present the toys from an exploratory angle, which is like the shoppers.”

Underwood will occasionally be joined by special guests on “Lovers Shopping Network,” and uncensored episodes of the show will be featured on LoversShopping.com.

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The event took place at the W Hotel in Hollywood, where celebrities and Oscar nominees gathered at the pre-Oscar Gift Lounge. Guests included “Precious” star Gabourey Sidibe, Quenton Aaron of “The Blind Side,” and Angela Basset.

The A-list celebrities received gift bags from The Peek-A-Boo Boutique, which contained Fun Factory’s Satine Moi Massage Oil and Coloure Moi Kissable Body Paint from the Love Yourself cosmetic line, as well as its Layaspot vibrator and Smart Balls.

Rudy Kottbauer, Fun Factory’s sales, marketing and customer relations director, attended the event. He told said that the company handed out more products than he expected and overall saw delight in the faces of the celebrities that walked away with Fun Factory goodies.

“Most of them were surprised to see intimate products as part of the gift bags, but were really excited and immediately drawn to the cosmetic line,” Kottbauer said, adding that an exquisite display of the line garnered curiosity.

The Oscar event is not the first time Fun Factory has infiltrated Hollywood. Earlier in the year, Fun Factory was present at a Grammy party, and the company first participated in a pre-Oscar gifting event in 2006, Kottbauer said.

“It’s important to get into these events and penetrate mainstream,” he said. “Once people see them and become familiar with the brand, it makes them more open to accepting our range of products. Our cosmetic line is a perfect door-opener.”

Kottbauer added that high-end boutiques also are helping in the endeavor to make adult products more acceptable among mainstream. In addition, well-known chains, such as Hustler Hollywood stores, are perfect because of their popularity and elaborate window displays, which Fun Factory has adorned with its offerings.

“The big window displays draw people into the stores to see our products,” Kottbauer said.

Fun Factory’s Love Yourself cosmetic line includes Colore Moi Kissable Body Paint in three colors with corresponding flavors, including Vanilla, Strawberry (red) and Chocolate (brown).

The line also features the Frisonne Moi cooling balm, and Savoure Moi warming, kissable love fluid in cranberry, coconut-almond, orange-ginger and chocolate flavors.

Kottbauer said the Love Yourself line is perfect for setting an intimate mood among couples, and the fact that the line is manufactured following the high standards of Germany with all-natural ingredients, also makes it very desirable.

To view a video of Fun Factory presenting celebrities at GBK’s 2010 Oscar Luxury Gifting Lounge, click here.

To see Fun Factory’s Love Yourself line, visit FunFactoryUSA.com.

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“Making eco-decisions in our production has been a priority since day one,” said Bruce Murison, We-Vibe CEO and founder. “As we continue to evolve and grow as a company, these kinds of choices continue to be a pillar of our mission. We comply with the strictest consumer safety and environmental standards and take pride in calling ourselves a carbon neutral manufacturer.”

The company says eco-sex activists have been lobbying governments to ban toxins in these kinds of products, but legislations has yet to be passed.

In the meantime, Murison offers these tips for buying the greenest toys.

Buy sex toys made of 100 percent medical grade silicone

Look for sex toys that are lead-free, phthalate-free

Choose a manufacturer that is carbon-neutral (any product’s website should have its environmental specifications outlined)

Look for products that are powered with rechargeable batteries and high efficiency chargers

Look for eco-friendly packaging that uses recyclable materials and water-based inks

Murison says We-Vibe is compliant with all of these regulations and adds, “Please think green and have fun doing it.”

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Since the advent of online shopping, consumers have had to rely on simple images and product descriptions to make purchasing decisions. Now, apparently, a company called E-Com Technology is aiming to change that.

Currently, online adult distributor TEK Distribution – along with another overseas retailer Sex.co.nz — has the company’s shopping cart system that includes a unique technology that renders a three-dimensional image of a product from any angle.

The system allows online customers to virtually turn products upside down, zoom in for closer inspection, or give them a spin. A virtual tape measure is also included, so that customers can see exactly how big a product is.

To see how it works, check out this example from TEK Distribution’s online store.

An E-Com representative said that the system can cope with objects as small as a wedding ring and as large as a VCR and precision that uses up to 80,000 stop positions in a 360-degree rotation.

Perhaps it’s not necessary to know a dildo’s measurements down to the decimal level … but good to know the tech is out there! The zoom function is great for close-up inspections.

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World renowned as “Music’s Biggest Night,” the Grammys are the preeminent peer-recognized award for musical excellence and the most credible brand in music. The event aired live from the Staples Center in Los Angeles on CBS network TV on Jan. 31.

I wonder what Beyoncé will choose? Perhaps the Freestyle? It is the world’s first wireless music massager – totally fit for her awesomeness.

It’s rechargeable and made from body-safe material. The Freestyle operates with and without music and comes in a custom travel case with international plug adapters — it’d come in handy when you’re on tour, B… or when the Jigga, aka hubby Jay-Z, is on tour. Just sayin.

“Music’s power to heal, transform and reinforce relationships is what inspired OhMiBod to create the Freestyle,” said Suki Dunham, co-founder of OhMiBod. “Having the opportunity to share our vision with the industry’s best and most influential performers is an honor.”

The coveted Grammy Gift Bag is produced by Distinctive Assets, and included the most sought after gadgets and luxury items on the market. The gifting was provided to all performers and presenters at this year’s show, which included Album of the Year nominees Beyoncé, Black Eyed Peas, Dave Matthews Band, Lady Gaga, Taylor Swift, as well as artists such as Maxwell, the Lady Antebellum and Green Day.

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