The query came from Wilson’s business partner, Heeldo cofounder Drew Conner.

“I knew he was on to something since there was nothing like it currently in the marketplace,” Wilson said. “We did our research and after rounds of protoytpes and QA testing, we finally found a great manufacturer to create Heeldo.  We realized early on that the uses of Heeldo were pretty endless, man or woman, gay or straight, vagina or ass play, Heeldo is one of the most versatile harnesses on the market and truly the first of its kind.”

Heeldo is a strap-on dildo harness for the foot allowing for vaginal, clitoral or anal stimulation.  It slides on the foot like a sock and a dildo protrudes out of the back of the harness — where the wearer’s heel is. The user can then sit, squat and bounce on their favorite harness-friendly dildo.

According to the Wilson, Heeldo has embarked on a promotional quest with its latest effort set for Feb. 10 when Heeldo’s owners will be interviewed live for Playboy Radio. The company also is hosting a launch party that night at the Casting Office Bar in Hollywood, Calif.

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Created by women for women, DONA products are intended to provide the ultimate pampering experience, the company said. In addition to serving the basic functions of cleansing and moisturizing, DONA offers a sensual element.

Created as a ritual, DONA by JO is meant to guide individuals along a sensual journey consisting of five steps: relax, cleanse, nourish, illuminate and engage.

Every DONA product is created with natural and naturally derived ingredients such as ginseng, Dead Sea salts, hemp seed and beeswax that are all obtained from renewable resources, making them eco-friendly and biodegradable.

For more information on DONA by JO, check out DONA’s Facebook page: www.facebook.com/DONA.by.JO

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“Rock Box is more than a vibrator or massager, it is an orgasm machine,” Lovehoney co-founder Richard Longhurst said. “We set out to design a product that is easy to use and handle and also delivers incredibly powerful vibrations. We succeeded and expect Rock Box to be a huge seller. Anyone who has ever tried the Hitachi Magic wand and wants to take their pleasure to the next level will love rocking out with the Rock Box.”

Lovehoney said that it designed the Rock Box to deliver the most powerful vibrations ever experienced, exactly where the user wants to feel them most. Because of the strength delivered by the 5,000-RPM motor, the manufacturer said that it encourages users to try it while fully clothed until they get used to the machine’s power.

The Rock Box is supplied with two adaptors, the “Hot Chick” for women and “Master Blaster” for men. The Hot Chick adapter is perfectly designed to complement the natural curves of the female body so it can transmit vibrations deep inside. The Master Blaster adapter stimulates him by targeting the pleasure points on the underside of the penis.

“In an industry filled with more sex toys than I could ever count on all my fingers and toes, it’s not often that I have had the pleasure of experiencing at toy that truly lives up to its name,” said Michelle Marcus, director of sales and promotions for Lovehoney USA. “The Rock Box will do just that and then some! Whether you’re looking for a solo experience or one with your partner, the super intense vibrations you will experience all throughout your body are literally toe curling, resulting in an orgasm that words cannot even begin to describe. Be sure to break our your rain gear with the Rock Box, because everyone involved will be showered with the awesomeness this toy brings to the bedroom.”

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The AfterCare skin science system is designed to improve sexual health with four body products formulated to work together to benefit the skin after sex by supporting and accelerating the body’s natural recuperation process.

“Sex is delightfully noisy, messy, smelly and fun and it can take a toll on a body, too,” Sexual Health Enthusiasts President Nina Helms said. “AfterCare addresses our recovery needs resulting from the rarely discussed after-effects of sex. The AfterCare system is the smart way to cleanse, restore, balance and refresh our intimate selves so we can get back to having more sex sooner.”

Helms, who is seasoned in the sexual wellness space through her eight years owning adult novelty manufacturer DevineToys, first introduced the AfterGlow Cleansing Tissues. The now fully developed AfterCare system is an expansion on AfterGlow. The three new products share the same gender neutral sensibility in scent, purpose and design.

AfterGlow Cleansing Tissues are intended for post-play clean-up and retail for $9.

The AfterCare line also includes AfterIt Natural Cleansing Foam, which cleans and moisturizes to accelerate recovery and help restore disrupted pH balance. It retails for $22.

Priced at $16, AfterTrace Natural Scent Neutralizer is designed for skin rejuvenation and suppresses odor.

AfterShave natural After Grooming Therapy, which retails for $20, is designed to calm irritated post-hair removal areas and deeply moisturizes and features an exfoliant to diminish ingrown hairs and bumps.

According to the company, the AfterCare skin science system works with the body’s natural chemistry for correct holistic support of sexual wellbeing. The line is formulated with natural, organic and clinically tested ingredients.

For more information, visit SHEAfterCare.com.

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The We-Vibe 3’s updated technology includes two custom-engineered motors that offer 40 percent more vibration power than previous models, and offer six vibration modes for stimulation of the clitoris and G-spot.

We-Vibe 3’s C-shape features two proportioned vibrating ends, and is designed for wear during intercourse to maximize pleasure for both partners. It also features a wireless remote control, and a wireless charger base that doubles as a discreet storage case that can be used for traveling.

Small and discreet, the fully waterproof design of the We-Vibe 3 “makes this the perfect toy for those who like to think outside the box (and bedroom),” the company said.

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According to the company, the collection is being produced for release in early 2012.

“This is the first time a novelty manufacturer has molded a mainstream rock star or produced a sex toy line bearing a rock star’s image,” said Susan Colvin, president and CEO of California Exotic Novelties. “We’re proud to add this to our long list of ‘firsts’ for California Exotic Novelties, and we’re thrilled to team up with Phil.”

Known for his voracious sexual appetite and for sleeping with thousands of women, Varone recently released “Phil Varone’s Secret Stash,” a celebrity sex tape that chronicles many of the rocker’s sexual escapades.

“I’ve always been open to all types of sexual experiences,” Varone said. “Extending my personal brand into a line of sex toys is something I’ve always wanted to do. It fits with everything I’ve done as a public figure and I’m honored to team up with California Exotic Novelties to make it happen. The company’s stellar reputation, along with Ms. Colvin’s commitment to excellence, makes this a dream-come-true.”

Varone recently bared it all as the centerfold for Playgirl Magazine. He is also the host and producer of the Sex Stand Up Rock N Roll Show, which tours the U.S. Varone was also a featured celebrity on “Celebrity Ghost Stories” and he has been on numerous talk shows including “The Oprah Winfrey Show,” “The Tyra Banks Show” and “The Today Show.”

He also developed a following with his feature-length documentary, “Waking Up Dead,” released in 2007, which chronicled his life as a touring drummer during the Skid Row and Saigon Kick years.

Al Bloom, director of marketing for California Exotic Novelties, said, “In addition to being a rock and roll god with a ton of great-looking tattoos, Phil also has something unique about his manhood that has never been replicated into a novelty. I can’t reveal too much before the product hits the market, though. You’ll have to check back with us when the line is unveiled!”

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The product is called Masque Sexual Flavors and is a thin gel strip that dissolves on the tongue and conceals unpleasant tastes for up to 15 minutes, the company said.

“This is not a novelty item. It is a scientifically researched product developed to address an important issue among couples who may have been unwilling to talk about this in the past,” said Michael Guilfoyle, chief operating officer of Masque.

“Our research indicates that men and women across a wide range of ages, income, education and geography are interested in using a product like this.”

The company said that several years of research and development led to the creation of Masque Sexual Flavors. The company worked with two scientific firms to develop a formula that blocks the salts, proteins and bitter tastes often encountered when performing oral sex on a man.

Masque has developed the product in chocolate, strawberry and watermelon flavors. “We set out to make a unique and effective product. Every Masque gel strip is created and tested in an FDA-approved facility before getting individually packaged in a foil pouch,” Guilfoyle said.

“Masque products are also 100 percent made in the U.S.” Masque Sexual Flavors can be purchased on the company’s website for $12. Each pack contains three individually-wrapped gel strips.

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With half of its booth at the International Lingerie Show in Las Vegas fashioned with its signature products, The Screaming O drew attention to the rest of its expanded space with a chic display featuring a clean white backdrop, spotlights and glammed up models donning slicked back hair, red lips and red neck handkerchiefs.

The setup was in promotion of the new Studio Collection, featuring seven items that range from discrete vibes and bullets to intensifying gels.

“We’re taking things mainstream with this collection,” The Screaming O promotions manager Daniel Slocki said. “Some women, including moms, want products that don’t look like vibrators, so this line is designed with a mainstream cosmetic look and feel. It’s completely discrete and so far the reaction has been overwhelming.”

Designed to look like makeup, the Studio Collection features the Lipstick Vibe, Mascara Vibe, Brush Vibe, the Compact Sexy Secrets bullet vibe, warming and cooling balms that mimic eye shadows; and O Gloss Climax Crème. Similar to high-end cosmetic purchases, consumers will receive a free cosmetic tote bag with certain purchases.

While offering product details, the Studio Collection’s catalog also reads like a story book.

“The theme of the Studio Collection is that it follows a model that travels all around the world, attending highfalutin events, and she’s all about fashion and makeup, “ Slocki said. “She also has this sexual devious side however, so these products fulfill her sensual side but are also very fashionable.”

The Screaming O’s Studio collection is available for order in mid-October.

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“Our lives are so hectic that we forget to take time to pamper ourselves,” Burruss said. “The Bedroom Kandi line is designed to fix that. Whether you’re alone or with a partner, our products will bring spice, intimacy and fun back into the bedroom.”

OhMiBod founder Suki Dunham said that the six-piece collection includes a dual stim contemporary splash-proof “rabbit” style massager that works with or without music called Happiness & Joy; a splash-proof external massager designed to resemble a powder puff and compact case called Make Me Over; an external waterproof bullet massager called Kandi Kisses; a waterproof couple’s ring called Rise and Shine; a set of four Kegel spheres -called Hold On To Me, and a botanically infused water-based lubricant courtesy of Sliquid.

All of the products are rechargeable, with three of them rechargeable via USB, made of body-safe silicone and come with a standard one-year warranty.

Dunham said that the collection is a true collaboration in which both entities’ brands remain visible.

“Kandi and I met a couple of times to discuss general features, materials and design ideas,” Dunham said. “We then took that to our designer and put together a design review proposal. From there, we iterated a couple of times and then finalized on the products to include in the initial launch.”

According to Dunham, the new line furthers OhMiBod’s mission to increase acceptance of personal pleasure and intimate toys.

“Bedroom Kandi strives to be the catalyst for shifting cultural attitudes toward self pleasure and the vital role it plays in one’s sexual health and well being,” she said. “Kandi shares our goal in bringing woman-friendly, body-safe, sex-positive products to the market, and we are proud to partner with her on a fun and playful yet sophisticated line that appeals to such a wide audience.”

The new line will be available in mid-October at MyBedroomKandi.com.

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Josie Stevens, who was profiled alongside her rock star husband Steve Stevens on the E! reality TV show “Married to Rock,” forged a partnership with J. Valentine for the new 20-piece collection that includes clubwear, bikinis and costumes. Items include two-piece bikini sets, mini dresses, full-length dresses, skirt sets, pants, leggings, tank tops and plush costumes.

“It definitely can be called Tokyo street fashion meets atomic space age meets classic rock and roll,” J. Valentine’s Brian Vasquez told XBIZ. “All with an emphasis on having fun with fashion, these designs are truly innovative yet totally “wearable” to all body types and styles.”

The decadently chic theme of the night was apparent throughout the venue — which included a room with an erotic candy bar sponsored by Chocolate Walrus, J.Valentine-clad models handing out silver, Josie Loves J. Valentine branded gift bags filled with goodies from the event’s sponsors, which also included The Screaming O, Rock On and Roma Costumes, among several others.

When it was time for the big debut of Josie Loves J.Valentine, the fashion show became a rock concert with performances by Steve Stevens, who brought out special guests, including Billy Idol, The Cult’s Billy Duffy and Josh Strickland, who appears on E!’s “Holly’s World.”

Duffy also appeared on “Married to Rock” with girlfriend AJ Celi, who also strutted her stuff down the catwalk with fellow reality TV star Laura Croft (“Holly’s World)” and others.

The styles modeled down the runway included colorful animal-inspired designs and feminine, playful outfits — all of which featured quirky traits like hoodies with ears and horns, and appliqués shaped like dolls, lollipops and colorful spikes.

The evening also offered attendees an open bar, where the Screaming O’s Scream Team doled out complimentary Rock On Sexy Elixirs.

The events of the evening also were broadcast to long distance fans that tuned in to Justin.TV, WhoSay.com and JValentineCatalog.com, where the interactive webcast featured real-time chat.

“We received great reviews from our viewers regarding the red carpet, fashion show and live performances,” Vasquez said. “The Josie Loves J. Valentine launch party and fashion show was a tremendous success for all involved. From sponsors, guests and musicians we have received so many positive messages. The buzz generated by this event is definitely a positive for our buyers.“

The Josie Love J.Valentine collection will be available Sept. 15. For more information, visit JValentineCatalog.com.

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