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Luxury sex toy manufacturer Vida Internationale officially launched last night with a party at Voyeur nightclub in West Hollywood,Calif.
The event was hosted by mainstream actress Sofia Vergara, who currently stars in ABC’s “Modern Family,” and featured a live performance by Robin Thicke with DJ Jus Ske spinning music throughout the night.
The Voyeur venue was lavishly decorated; with masked, topless women posing, dancing and dangling from the ceiling.
Videos of the Essence of Pleasure line played continuously in the background as the line’s four vibrators were on display.
Gerardo Ramos, the developer of Vida’s new line said that each vibe’s name is a word derived from various languages from around the globe — old and new — that describe quintessential needs for sexual pleasure.
Lussuria is Lust; Zara is Aim; Vanta is Want; and Urja is Orgasm.
The company’s slogan “Sex is Life” also applies to the line’s concept.
“Vida means life and the line’s four vibes represents the four elements of life — earth, fire, water and air,” Ramos said. “The four dots that create the ‘i’ in Vida’s logo represent that too. It was all part of the concept.”
A sales rep said that the company strives to be earth-friendly. The vibes are mercury-free, cadmium-free and phthalates-free. They also are rechargeable and crafted from anodized aluminum and silicone.
Pollack said the line was designed with consideration to the contours of a woman’s body.
“Vida Internationale targets the discerning woman who is willing to take charge of her sexuality,” she said. “She makes an above average income yet is savvy when it comes to saving money and getting a good value for her money.
“The concept behind Vida began with a simple mission to make luxury pleasure objects that are priced right — because every woman deserves to experience affordable pleasure.”
Vida’s line comes in a leather train case tote with an embroidered Vida logo that includes a soft storage bag. Packaging also includes a catalog of Vida’s Essence of Pleasure line, plus detailed care and usage instructions.
A Vida Internationale sales representative said that the goal of the company is for its line to transcend into the mainstream.
The company’s aim was apparent with some of mainstream’s pop culture stars in attendance at the launch party. Guests included the entire cast of MTV’s “Jersey Shore,” actor Shane West and model, actress Carmen Electra and Lindsay Lohan, among several others.
PHOTO CREDIT: WireImages.com 
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77 Responses to “Sexy new line launches, throws raging party”
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Time February 2, 2010 at 10:54 pm
The Vida Internationale company is revolutionizing the sex toy industry by breaking down barriers and taboos associated with life, sex and the essence of pleasure. For tasteful, adventurous, and savvy women who live life to its fullest.
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