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Baci’s U.K. Partner Kevco Wholesale Named ETO’s Lingerie Distributor of the Year

BIRMINGHAM, England — Baci Lingerie’s U.K. partner Kevco Wholesale has been named Lingerie Distributor of the Year by Erotic Trade Only (ETO).

The ETO Awards took place at the adult industry publication’s annual show in Birmingham, England.

Baci was also nominated for the Lingerie Brand of the Year, signaling its growing European presence.

“We are all very proud to be partnered with Kevco Wholesale, and we offer the most sincere congratulations on their win,” Baci’s Helle Panzieri said. “To have Baci represented by such a caring and trusted company is all we could ask for.”

Prior to the awards banquet, show attendees were treated to a display of Baci’s latest styles at Kevco’s stand. Panzieri joined the distributor’s staff to present the new items from the White Label Collection, as well as the most recent releases from ENVY Menswear.

“Altogether, this was a fantastic show for Baci and Kevco, and the award was the icing on the cake,” Panzieri added. “Our products were very well received, and Kevco’s entire knowledgeable staff treated customers like family. I couldn’t be more pleased.”

Kevco Wholesale represents the entire Baci catalog. Interested retailers in the U.K. can call +44 1228 517821, email, or by visiting

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Williams Trading Now Offering Tantus’ Uncut Line

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading Company now has the Tantus Uncut line of silicone dildos in stock and available for immediate shipment.

Part of Tantus Dual Density O2 line, the Uncut line of products are sculpted, uncircumcised dildos featuring a soft outer layer and a firm inner core. Together with detailed skin texture, pores, veins and wrinkles, the Uncut line looks and feels real.

Uncuts are made from Tantus’ unique formula of ultra premium silicone. Each dildo is hypoallergenic, hygienic, boilable, bleachable and dishwasher-safe.

According to the company, the process used to create the skin-like texture of the silicone, in addition to the actual wrinkles, creates small indentations that are normal for production — the sex toy is not porous in any way.

“Tantus is one of the few adult novelty manufacturers that has a cult brand following,” said Erin V., Williams Trading marketing and vendor liaison. “The Uncut line of dildos is exactly what loyal customers expect from Tantus.”

Each Uncut dildo is harness compatible and anal-sex safe. All Tantus silicone products are phthalate-free, latex-free and made in the U.S.

Williams Trading University (WTU), the free eLearning platform exclusive to Williams Trading customers, supports all Tantus products. Retailers can log in to WTU and learn about what makes Tantus silicone stand out in the marketplace. Upon completing the Tantus-sponsored course, participants are eligible to receive a free silicone cock ring as a premium for earning their certification.

For Uncut product and ordering information, call a Williams sales representative at (800) 423-8587 or visit

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The pjur Group Debuts 4 New Lubes

WASSERBILLIG, Luxembourg — The pjur Group today announced four new products aimed at consumers that put a premium on non-irritating, premium lubes preferably “made in Germany.”

For the vegan consumer group, the company has debuted the pjur med VEGAN glide.”The increased demand for such products spurred the development of pjur med VEGAN glide,” managing director Alexander Giebel said.

The product contains only vegan ingredients and was not tested on animals. The formula also uses no fragrances, parabens, preservatives or glycerin. The water-based pjur med VEGAN glide is pH-neutral and suitable for all skin types. The added moisture offers long-lasting lubrication. “The development of this product is an important step for us as a con-sumer-oriented enterprise, which allows us to offer a personal lubricant to this consumer group that meets their needs,” Giebel added.

Also announced was the pjur med SOFT glide — a personal lubricant with soothing jojoba oil. Jojoba is known in the cosmetics industry for its beneficial properties: it boosts skin elasticity, con-tains vitamin E and provitamin A, nourishes and protects sensitive, chapped and dry skin, and has an anti-inflammatory and soothing effect. The product is silicone-based and free of preservatives — which pjur said are also important criteria for the health conscious consumer target group.

The next new personal lubricant is the pjur med SENSITIVE glide for extremely sensitive skin. The product is free of all additives,  contains no preservatives, parabens or glycerin but — like all pjur personal lubricants — it has excellent lubricant properties. “Many customers have requested a pjur med product with no additives. We are now meeting this need with pjur med SENSITIVE glide,” Giebel said.

In addition to the new personal lubricants, pjur has developed the PRO-LONG delay serum for men that has no numbing ingredients. After applying to the penis, the company said it forms an invisible film that reduces sensitivity and can help prevent premature ejaculation. The product is safe to use with condoms and can be used in combination with pjur personal lubricants. Giebel explained, “In Asia, but also in Europe and other markets, the demand for delay products for men that are available without a prescription is on the rise. Our pjur med PRO-LONG serum is specifically tailored to this demand.”

All of the new personal lubricants are available in 1.5 ml or 2 ml sachets and new POS materials such as flyers, brochures and web banners are available now. The lubes are available in the 100 ml size bottles, while the serum is available in a 20 ml pump dispenser.

The products will be available beginning in July.

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Nasstoys to Release Surenda Collection

NEW YORK — Nasstoys will release its new Surenda collection next month.

“Give him head like never before with our new Surenda Oral Vibe, or hit every spot like where it counts with My Secret Lover,” said Kathryn Hartman, director of sales and marketing for Nasstoys. “Consider the collection luxury relaxation, made of the best materials on the market, with motors that deliver powerful vibration where it counts, and at a price you can afford.”

The Surenda Oral Vibe hooks into the cheek and provides oral pleasure for the partner in two ways. It offers five functions and comes with a USB charger, making it fully rechargeable and available in flesh or pink.

The My Secret Lover vibrating plug includes 10 functions with a removable ABS plastic bullet. It is available in pink and lavender. Both are made of silicone and are waterproof.

“This newest collection will help any couple surrender to the power of pleasure only Nasstoys can provide,” continues Hartman. “Come visit us at ANME in July and witness them for yourselves. We look forward to seeing you.”

To book an appointment with a Nasstoys sales representative or learn more about the new Surenda Collection, email

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The Screaming O Debuts FDA-compliant ‘Dynamo Delay’ Spray

LOS ANGELES — The Screaming O has launched its “Dynamo Delay” male genital desensitizer.

The company said the product is the only FDA-compliant male genital desensitizer spray on the market to feature 13 percent Lidocaine USP with a 35 percent more concentrated formula than the market-leading competition.

Dynamo Delay is an over-the-counter (OTC) human drug product made in the U.S. with an FDA-approved indication to treat premature ejaculation and slow the onset of orgasm. Using active ingredient Lidocaine, it provides a topical numbing sensation with a higher concentration that requires less product to provide the same effects. Each bottle contains 50 percent more product with twice the number of sprays at half the cost per spray than the competition — all while delivering better margins, the Screaming O said.

“Male genital desensitizers have remained a top-selling category with little to no innovation, so it was time to give it the Screaming O treatment and create a superior and more modern alternative to the leading brand on the market,” account executive Conde Aumann said. “Dyano Delay is fast-acting and clinically tested to provide safe and effective results with a formula made according to the FDA’s strict drug protocols.”

The company noted that unlike most male genital desensitizers on the market, consumers can find every Dynamo Delay package clearly labeled Lidocaine USP, which ensures the drug meets the quality standards of the United States Pharmacopeia, and its national drug code (aka the NDC) prominently on the front. While not required, The Screaming O openly prints this important information on every box to give men and their partners another reason to trust the product for their intimate needs.

Of the handful of legal FDA-compliant desensitizing products, very few are made using active ingredient Lidocaine, one of the most effective chemical compounds used for its numbing ability, according to the Screaming O. First discovered in 1943 by Swedish anesthesiologists, the FDA approved Lidocaine for medical use in 1948 and since then remains one of the most studied and best understood drugs on the market.

Dynamo Delay is packaged in a metered dosage spray bottle with a child safety lock. Available in six and 12 unit counter display boxes, the product’s POPs sit easily by the register or high-traffic areas of any store with a small footprint. Custom marketing materials, including signage and stickers, are available upon request.

For more information about the product, email Aumann at

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Cloud 9 Expands With Toy Cleaner

PENNSAUKEN, N.J. — Cloud 9 Novelties has expanded its product range and now includes toy cleaner in three sizes: two-ounce, four-ounce and eight-ounce.

The toy cleaner is Triclosan-free and comes with a spray pump bottle and protective cap for storage. Cloud 9 Novelties is a product line exclusive to Williams Trading Co.

“We are pleased to offer a new toy cleaner that can clean all of your toys without harm,” said Scott D., director of sales and marketing at Williams Trading Co. “And, the product range comes with a convenient two-ounce size for stowing in your luggage during travel or a bonus size of eight ounces to keep at home in your nightstand.”

Rich Pyne, VP of sales, adds, “We listened to our customer base, as they requested a value priced toy cleaner to compliment the Cloud 9 Novelties product line. The four-ounce bottle retails for $5.95 and the eight-ounce bonus bottle retails for $6.95. This allows consumers to sample the smaller size and come back and stock up on the larger bonus size.”

Contact a Williams Trading sales representative for product and ordering information by calling (800) 423-8587.

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Zero Tolerance Announces Perfect Stroke Challenge

CHATSWORTH, Calif. — Zero Tolerance is offering male sex toy users an opportunity to receive up to $150 in merchandise in the Perfect Stroke Challenge.

“How’s it work? Send them your outdated stroker along with a receipt for your new Perfect Stroke and they will send you $50 worth of free merchandise,” the company said. “If you’re not completely fulfilled by the Perfect Stroke they will send you an additional $100 in free merchandise! It’s that simple!”

The Perfect Stroke uses patented accumulation technology to suck and pull the user in whether he is flaccid or fully erect, creating a tease sensation that ends with an orgasm. It works with erectile dysfunction as well, and comes in three sensations: vagina, anal and mouth.

“There really is nothing like this out there,” Dom B. said. “We’re so sure that customers who switch will love it we’re willing to pay them to try it out.”

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Williams Trading University Adds Nasstoys’ E-learning Course

PENNSAUKEN, N.J. — Williams Trading University (WTU) announced today the launch of the Nasstoys e-learning course “Ravishing and Amore Collections.”

Nasstoys said it is supporting the launch of this course by offering a free gift basket to one randomly chosen sales associate that receives their “Ravishing and Amore Collections” certification by June 30.

The battery operated Ravishing Collection includes two thumper models that the company said provide a deeper, harder, and slower massaging vibration while the rest of the models are powerful multiple speed intense climax producers.

Ravishing items come in double (rabbit) or single (dong) styles and are made of top quality body safe silicone. While the Ravishing Collection features mostly vaginal and clitoral vibrators, the exception is the Secret Lover that focuses on providing intense pleasure. It has 10 pleasure speeds, more significant girth and features a tribal tattoo heart design with lights that flash in sync with the functions.

The Amore Collection is a collection of luxury toys for the higher end pleasure market. All Amore items are USB rechargeable and constructed of body-safe quality, premium silicone. The Collection ranges in insertable lengths from between 4 and 5.5 inches in length, and each product has seven or more silent functions.

“The latest collection of high-end, value-priced vibes from Nasstoys is a huge win for adult retailers,” said Scott D., director of sales and marketing. “The Nasstoys brand is respected in the adult industry and their entry into the high end market is eagerly anticipated by our consumers.”

“Every adult sales professional who receives their ‘Ravishing and Amore Collections’ WTU certification receives a free premium for taking the course and is automatically entered to win a beautiful gift basket of Nasstoys products valued at more than $200,” added Erin V., marketing and vendor liaison.

One winner will be notified on June 30, at 3 p.m. EDT via the WTU Cyberstar e-newsletter.

For more information on Williams Trading University visit, or call a Williams Trading Co. sales representative at (800) 423-8587.

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New Ann Summers Survey Reveals Sexual Health Trends

LONDON — Ann Summers, the British retailer that specializes in sex toys and erotic lingerie, just released a survey spelling out sexual health trends among 1,000 adult respondents across the U.K.

The survey revealed that one in four people favor “doggy style” while doing it in the bedroom, while 23 percent enjoy the woman on top. The missionary position only came in third, with 21 percent of people favoring it.

Sixty-six percent enjoy using at least two to three sex positions in each session.

Over one-third of participants said they still find time to have sex two to four times a week, with 24 percent noting they also used sex toys to get things going.

The Ann Summers study also said that the “Fifty Shades of Grey” frenzy has helped broaden the horizons when it comes to playing with crops, floggers or paddles, with 5 percent revealing they have purchased those items.

“It’s fantastic to see that adults across the U.K. are becoming more adventurous and having fun with their sex lives,” an Ann Summers spokesman told The Mirror. “We’re also pleased to see that most adults are having sex regularly with their partners and are not just keeping the fun to the bedroom.”

“Our aim is to build people’s confidence and to not be afraid of experimenting with new toys or lubricants to really maximize their pleasure and to bring them even closer to their partner.”

Ann Summers is one of Britain’s oldest and largest retailers of sex toys and erotic lingerie.

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Lovehoney Unveils New Fifty Shades of Grey Playroom Collection

BATH, England — Coinciding with the recent release of the “Fifty Shades of Grey” movie on DVD, Lovehoney has unveiled the latest in its line of Official Fifty Shades of Grey pleasure products.

The Official Fifty Shades of Grey Playroom Collection includes six bedroom restraint pieces inspired by Christian Grey’s Red Room.?The range comprises a bed stretcher, bed spreader, ?over­the­door restraint kit, ?over­the­bed cross restraint, arm restraint, and an adjustable spreader bar and cuffs, all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger. The items are available from distributors this month.

Lovehoney’s co­owner Neal Slateford said, “We designed the Playroom range with author E L James to give ‘Fifty Shades of Grey’ and bondage fans some fantastic new offerings in the realm of bedroom restraints. These items allow fans to recreate the scenes they have read and seen in the ‘Fifty Shades of Grey’ book and movie, as well as create their own scenarios.”

In a recent Lovehoney survey, 72 percent of those asked admitted to fantasizing about tying another person up or being tied up and 60 percent of respondents considered themselves to have a BDSM or bondage fetish.

“These stats show that bondage is now big business and we have a lot to thank Fifty Shades of Grey for,” Slateford said.

Lovehoney’s Commercial Director Ray Hayes said, “’Fifty Shades of Grey’ is fast becoming one of the most recognizable brands in the world. We are building on the demand for the Official Fifty Shades of Grey products that consumers now want and recognize. It is another opportunity to add to the phenomenal success of the range achieved to date, and allows couples to further explore and fantasize with the range of products that ‘Fifty Shades of Grey’ is able to offer.”

The launch coincides with the May 8 DVD release of the “Fifty Shades of Grey” movie, which is reportedly Amazon’s biggest pre­order DVD ever.

“With the release of the DVD and the announcement of the second and third films hitting cinemas in February 2017 and February 2018, we are certain that ‘Fifty Shades of Grey’ will continue to be a household name in the future,” Hayes said.

Lovehoney and sister company Coco de Mer are listed as official suppliers to the legendary Red Room in the first film’s credits.

Lovehoney’s other Fifty Shades of Grey collections include The Official Pleasure Collection, The Sensual Care Collection and the Red Room Collection, which consists of 10 limited edition pieces inspired by the “Fifty Shades of Grey” movie.

For more information about stocking any of the Fifty Shades of Grey collections, contact Lovehoney’s trade team at

The Official Fifty Shades of Grey Playroom Collection includes:

  • Fifty Shades of Grey “Control Freak” Under the Bed Stretcher? — ?Adjustable to fit any size bed, the design raises hands above the head and forces legs into a downward position to leave erogenous zones completely exposed. It features soft, faux fur­lined wrist and ankle cuffs and includes a blindfold and door hanger.
  • Fifty Shades of Grey “Completely His” Spreader with Elasticated Straps — ?A deluxe modern take on the classic bed restraint design, the Spreader with Elasticated Straps allows full body restraint with a little room for movement. The elasticated straps adjust to fit all bed sizes, and features cuffs lined with faux fur for total. The restraint also comes with a blindfold and door hanger.
  • Fifty Shades of Grey “Keep Still” Over the Bed Cross Restraint? — ?An innovative take on the classic bed restraint design features specially positioned clips that enable the cuffs to be positioned vertically or diagonally for a range of restraint options. It features soft, faux fur­lined cuffs and includes a blindfold and door hanger.
  • Fifty Shades of Grey “Stand to Attention” Over the Door Restraint? — ?Offering full-body restraint, the “Stand to Attention” classic door restraint features soft, adjustable faux fur­lined cuffs. It includes a blindfold and door hanger.
  • Fifty Shades of Grey “Promise to Obey” Arm Restraints? — Lined with faux fur, with a shimmering satin exterior and Velcro straps, the cuffs are fully adjustable and can be used with other Fifty Shades bondage accessories by attaching the O­rings to a range of other restraints or furniture. It includes a blindfold and door hanger.
  • Fifty Shades of Grey “Trust Me” Adjustable Spreader Bar and Cuffs? — Fully adjustable with a faux leather overlay, the metal bar divides into two sections for easy transport, and locks into place with two pins. The detachable cuffs feature a soft lining. It comes with a blindfold and door hanger.

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