VISTA, Calif. — Paradise Marketing today introduced new Durex Massage & Play intimate lubricant and massage gels to the adult retail market at value prices.

The company said the line is the latest release from Durex and is expected to be an adult industry hit.

Included in the roll out are Soothing Touch, Sensual and Intensify.

Soothing Touch is a fragrance-free two-in-one massage gel and lubricant featuring soothing aloe vera and gentle ingredients ideal for a relaxing full-body massage and use on more sensitive areas.

A two-in-one massage gel and lubricant, Sensual is suitable for bodywork and intimate pleasure with the addition of “ylang ylang,” an essential oil known for its calming aphrodisiac properties.

Intensify is a two-in-one massage gel and lubricant featuring arousing and invigorating guarana for stimulating all-over massage and hot-and-heavy sex.

“This Durex Massage & Play debut is hot on the heels of a recent industry trend of creating hybrid versions of consumers’ favorite pleasure products for a more convenient intimate experience,” Paradise Marketing CEO Dennis Paradise said.

He added, “Each of these two-in-one gels features a unique herbal component, which gives couples the ultimate choice among soothing, arousing or intensifying sensations — and the option to try all three. We’ve already noticed Massage & Play selling quite well in this market and is definitely a must-have for retailers across the country.”

The products are now available to U.S. adult retailers in cases of 18 units featuring brightly-colored bottles.

Packaged in 6.76 oz. bottles, Massage & Play is value priced with a suggested retail price of under $20.

<p>VISTA, Calif. —&nbsp;Paradise Marketing today introduced new Durex Massage &amp; Play intimate lubricant and massage gels to the adult retail market at value prices.</p><p>The company said the line is the latest release from Durex and is expected to be an adult industry hit.</p><p>Included in the roll out are Soothing Touch, Sensual and Intensify.</p><p>Soothing Touch is a fragrance-free two-in-one massage gel and lubricant featuring soothing aloe vera and gentle ingredients ideal for a relaxing full-body massage and use on more sensitive areas.</p><p>A two-in-one massage gel and lubricant, Sensual is suitable for bodywork and intimate pleasure with the addition of “ylang ylang,” an essential oil known for its calming aphrodisiac properties.</p><p>Intensify is a two-in-one massage gel and lubricant featuring arousing and invigorating guarana for stimulating all-over massage and hot-and-heavy sex.</p><p>“This Durex Massage &amp; Play debut is hot on the heels of a recent industry trend of creating hybrid versions of consumers’ favorite pleasure products for a more convenient intimate experience,” Paradise Marketing CEO Dennis Paradise said.</p><p>He added, “Each of these two-in-one gels features a unique herbal component, which gives couples the ultimate choice among soothing, arousing or intensifying sensations — and the option to try all three. We’ve already noticed Massage &amp; Play selling quite well in this market and is definitely a must-have for retailers across the country.”</p><p>The products are now available to U.S. adult retailers in cases of 18 units featuring brightly-colored bottles.</p><p>Packaged in 6.76 oz. bottles, Massage &amp; Play is value priced with a suggested retail price of under $20.</p><p>To order, email tmcgowan@paradisemarketing.com or visit <a href="http://www.ParadiseMarketing.com" target="_blank">ParadiseMarketing.com</a> for more information.</p>

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LOS ANGELES — The Love Candy by Kendra collection of personal massagers has been given a makeover with brighter, sleek packaging.

“We love the way the product leaps off the box now,” said Marcus West, marketing director at Love Candy. “It’s a cleaner look with better construction for hanging and sitting on the shelf. We’ve honed the creative and the practical to come up with a stronger presentation overall and we’re really excited about it.”

The new packaging features bigger toy images and a graphic white leather background in the new artwork, and the outer sleeves have been re-vamped to reflect lighter tones and a more modern feel, the company says.

“We’ve gotten to know Kendra better through being on her show Kendra on Top,” says Lucy Vonne D’Olimpio, sales executive and resident “toy whisperer” at Love Candy. “This new style matches her personality more accurately — fun, outgoing, glamorous. We’re all really happy with the new style and direction.”

Retail stores may contact their Love Candy representatives to switch their old packaging with the new look at any time, and all Love Candy products shipping now and going forward will feature the new look.

All Love Candy by Kendra products are guaranteed with a five-year replacement warranty, and all personal massagers are phthalate free, latex free, fully submersible in water, and come with faux leather cases that allow for discretion and safe keeping.

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HUNTINGTON BEACH, Calif. — Sportsheets International was profiled in last weekend’s Orange County Register for its positive impact on the local economy.

Founded in 1993, Sportsheets specializes in fetish and bondage novelties.

“Sportsheets has been a fixture in the community since the beginning,” founder Tom Stewart said. “More than two thirds of our 350+ product line is made in the U.S. and we make a point to source and employ contractors and talent from the area. Keeping operations as local as possible is a key part of our business model and we are proud to have that and our company story featured in such a respected publication.”

Sportsheets International currently owns a 17,000-square-foot warehouse and office in the heart of Huntington Beach that employs more than 40 people.

In 2012, the Orange County Business Journal named Sportsheets International number 93 on its list of 100 fastest-growing companies.

Orange County Register reporter Barbara Venezia highlighted Sportsheets as a family enterprise in her article; Tom Stewart now runs the company with his sister Julie Stewart, who now presides as president.

“I’ve interviewed many successful entrepreneurs, but [Tom] Stewart, 57 and Julie Stewart, 42, who received her MBA in business from Pepperdine, are among the most interesting … as is their success story,” Venezia wrote in her profile.

Inspired by a comedy bit on the “Late Show with David Letterman” in which Letterman donned a Velcro suit, jumped onto a Velcro wall and stuck to it, Tom decided to create a product that would make it fun and easy for couples to tie each other up in the bedroom without worrying about knots and rope. Tom Stewart learned to sew and, with the help of his brother Bob, created the first Sportsheets bondage bed sheet.

Later, the Stewart brothers’ sister and father joined the team and helped build the business.

The company now offers more than 350 specialty items, including restraints, sexual positioning products, strap-on harnesses and the award-winning Sex in The Shower collection.

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LOS ANGELES — The Screaming O announced today that it is celebrating self-love with a “May Is Masturbation Month” online campaign that helps retailers inspire men and women across the country to trade in their “DIY” sex toys.

Each week the company will debut a new social media graphic and blog that features a different Screaming O sex toy and the homemade version it replaces.

The graphics will be downloadable by online retailers for use in their own Masturbation Month campaigns.

“May is one of The Screaming O’s favorite months of the year and gives men and women the green light to make it OK to masturbate — or at least talk about it,” The Screaming O representative Conde Aumann said. “We want to support our loyal online retailers with this creative campaign to help them jump on the Masturbation Month bandwagon and give shoppers a special way to celebrate.”

Also in honor of Masturbation Month, The Screaming O has teamed with female-focused erotica site Ssssh.com to give away a free Vibrating Bullet with the first 250 new Ssssh.com memberships signed in May.

The Masturbation Month graphics are now available online.

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PHOENIX — Entrenue has donated $1,000 to charity on behalf of its recent charity raffle’s winner, Adam & Eve of Boise and Nampa, Idaho.

The popular retailer entered the distributor’s drawing at the recent International Lingerie Show and selected Women’s and Children’s Alliance of Boise, Idaho, to receive the winning donation.

Entrenue launched a raffle that invites customers to enter for the chance to select a special charity to receive a $1,000 donation. This year Adam & Eve of Boise and Nampa, Idaho, chose to support the local Women’s and Children’s Alliance organization’s mission to provide services to those affected by domestic abuse and sexual assault.

“The Women’s and Children’s Alliance of Boise does amazing work and we are proud to contribute to such a wonderful organization on behalf of one of our great customers,” Entrenue President Joe Casella said. “This group supports the healing process of men, women and children whose lives have been affected by domestic and sexual abuse and we commend Adam & Eve of Boise and Nampa, Idaho, for their selection.”

The Women’s and Children’s Alliance has provided key services to victims of abuse for more than 20 years, from emergency shelters to group counseling, this organization operates myriad programs and facilities dedicated to protecting, healing and educating the community and beyond.

For more information about Entrenue, call (800) 368-7268, email info@entrenue.com or visit Entrenue.com.

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LOS ANGELES — Origami Condoms is seeking to launch as an alternative to traditional rolled-up condoms with three condom types that emphasis pleasure — rather than protection — for men and women.

The Origami Condoms brand will consist of Origami Male Condom (OMC); the Origami Female Condom (OFC); and the Origami R.A.I. Condom (O.R.A.I), designed exclusively for receptive anal sex. The three patented silicone innovations began U.S. clinical trials in the fall of 2011, with clinical research funding from the National institutes of Allergies and Infectious Disease, and the Eunice Kennedy Shriver National Institute of Child Health and Human Development.

The concept of the Origami Condom range is that instead of traditional latex condoms that are applied by unrolling them on, these will be the first to come folded and “slipped” on.

“It is structured like an accordion so the condom can slip on instantly instead of struggling to unroll it like the old latex concept,” the company says. “The bellows-shaped Origami Condoms create a reciprocating motion inside the lubricated condom that simulates the sensation of ‘sex without a condom,’ for both partners, like the real deal.”

The Origami Condom was developed by Danny Resnic, who studied at the Art Center College of Design, Los Angeles, in the mid 1970s.

“A near universal dissatisfaction with the old, rolled latex condom has marked the history of condom use since its creation in 1918,” the company says. “It’s not that people are opposed to safer sex. Populations all over the planet support the concept of using protection against disease and for contraception. However, consumers are eager for a more pleasurable option and the time for a new concept is long overdue.”

Though not yet available commercially, the companys says it expects global distribution and online sales by the end of 2014 following regulatory approvals.

According to Origami Condoms’ website, the company is gearing up to launch an Indiegogo campaign on May 7.

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VISTA, Calif. — Paradise Marketing is proud to debut three new lubricants from TROJAN featuring three distinct formulations and sensations.

Each silicone-based lubricant is unscented and features a silky, non-sticky glide for a natural feel.

New from TROJAN is Tingly Warmth Lubricant featuring a blend of ingredients that gives couples a tingling and warming sensation. Also new are TROJAN Continuous Silkiness Lubricant for smooth and natural sensations and TROJAN Arouses & Intensifies Lubricant for foreplay and sensual massage.

“Paradise is proud to bring the latest product line from the trusted TROJAN brand to the adult market and give consumers three exciting new ways to play,” Paradise Marketing CEO Dennis Paradise said. “These specialized silicone formulas ensure an endless silky glide and are safe for use with all TROJAN brand and other latex condoms for the most satisfying experience couples can find.”

TROJAN Tingly Warmth, Continuous Silkiness and Arouses & Intensifies lubricants are now available to adult retailers across the country.

TROJAN silicone-based lubricants are not recommended for use with the TROJAN line of silicone vibrators, the company says.

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LOS ANGELES — California Exotic Novelties’ sexpert Jaiya will be featured on the premiere of VH1 TV’s newest docu-series, “I’m Married To A….” debuting on April 21 at 10 p.m. ET/PT.

Each week two new couples will share their stories of finding love and acceptance while living outside the mainstream.

CalExotics said Jaiya is a an award-winning somatic sexologist, author of “Blow Each Other Away” and “Red Hot Touch,” and the founder of New World Sex Education. She is also one of the companies “ Expert Sexperts,” an online community that educates and informs the public about sexual health and wellness.

“I’m excited to be featured on the premiere of ‘I’m Married To A….’ Each episode shines a light on two different couples living in a unique situation. I hope everyone enjoys getting a glimpse of how my relationship is affected by my work as a sexologist, and that they enjoy this new show on VH1,” Jaiya said.

The show is produced by Vin Di Bona, Bruce Gersh, Susan Levison, Beth Greenwald and Mary Jaras for Fishbowl Worldwide Media. Blaine Vess and Aisha Corpas Wynn, co-executive produced for Four Henry’s Productions. Jill Holmes, Kristen Kelly, Laurel Stier and Jeff Olde executive produced for VH1.

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CHINO, Calif. — California Exotic Novelties announces the addition of four new items to its Booty Call Collection: the Booty Player, Booty Rider, Booty Blaster and X-10 Booty Beads.

“Talk about fun and cheeky,” CalExotics President and CEO Susan Colvin said. “Booty Call started out with just a few products.

“Due to its increasing popularity we decided to add several new items, which are perfect for beginner to advanced booty play.”

The Booty Rider and Booty Player are soft and smooth vibrating Silicone probes with a nubby flange for added stimulation. Both offer 10 vibrating, pulsating and escalating functions.

The Booty Call Booty Blaster is a body-safe and hygienic cleaning system that is curved for comfort and reach, and features a flexible bulb for squeezing.

The Booty Call X-10 Beads are durable, flexible, and made with body-safe silicone.

Booty Call products are available in pink, purple and black.

“Booty Call is quickly becoming an extensive collection, covering the various aspects of play,” said Al Bloom, director of marketing for California Exotic Novelties. “It goes along with our motto: something for everyone!”

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CHINO, Calif. — CalExotics has announced the creation of a team of “Expert Sexperts” on Club CalExotics 2.0. The Love Birds, Jaiya, and Sunny Megatron join the new and improved online community as a team of sexual wellness and intimacy educators.

Susan Colvin, President and CEO of California Exotic Novelties, says, “Our number one goal is to promote sexual health and wellness, everything we do at California Exotic Novelties revolves around that concept. With that in mind, we’re proud to announce our new team of Expert Sexperts, which includes some of the most talented, prolific sex educators of our time.”

The CalExotics Expert Sexperts are featured in the company’s popular online community, Club CalExotics. Their mission is to educate consumers about sexual health and intimacy through blog posts, forum discussions, online videos, workshops and more.

The Love Birds, Chuck Bird, Ph.D., IMH, RN and Jo-Ann Bird, Ph.D., LMHC, CCBT, are a husband and wife team.

As board certified clinical sexologists and relationship counselors, they are realists, but also optimists, who believe that love can conquer all as long as couples are honest with each other and themselves.

“We’re so excited to be Expert Sexperts for CalExotics! CalExotics shares the same the passion and goals as we do, which are to promote sexual health, intimacy and sex-positivity. Sex is used in the mass media to sell everything from cars to beer to clothes and everything in between, yet many people still have trouble talking openly about sex without feeling embarrassed or inhibited. We hope to help with that!” says Chuck and Jo-Ann Bird.

The Love Birds’ featured role will be as moderators on the Expert Advice Forum on Club CalExotics. More about their extensive experience and credentials can be found on their profile page.

Jaiya is an award-winning somatic sexologist and the author of the best-selling books Blow Each Other Away and Red Hot Touch. She is also the founder of New World Sex Education, a company dedicated to using quality sex education to help men and women get the sex lives they desire.

“My mission is to help shift the cultural view of sexuality from something bad, wrong or shameful, to something that is cultivated and celebrated around the world. I believe that quality sex education is one way of fulfilling that mission, thus bringing people more pleasure and deeper connection. Joining forces as an educator with CalExotics, a company with worldwide reach that also strives to empower and educate, is an exciting opportunity to help people around the world unleash sexual ecstasy!” says Jaiya.

Jaiya will be the host of a new video series to be premiered on Club CalExotics. For more information about Jaiya, visit her profile page.

Sunny Megatron is a sexuality educator, public speaker, sex blogger and pleasure advocate. She guest lectures at universities and teaches at public and private venues across the country.

“I’m thrilled to be working with CalExotics! My life’s work is dedicated to normalizing diverse forms of sexuality and sexual expression. Throughout the last two decades CalExotics has been a major player in shifting public perception of sex toys from something giggle-worthy to something normal and healthy. We have the same vision and make a great team. I’m looking forward to all the wonderful things we’ll be doing together!” says Megatron.

Sunny Megatron will produce product video reviews with a fetish-emphasis that will be featured on Club CalExotics. For more information about Sunny, visit her profile page.

Al Bloom, Director of Marketing for California Exotic Novelties, says, “The new team of Expert Sexperts represent an array of different backgrounds, philosophies, and experiences, which helps diversify our message. We offer so many different types of lifestyle brands and collections—something for everyone—that it makes sense to have an entire network of sexual wellness educators who can cover a vast array of topics.”

Club CalExotics is also being taken to the next level as the company unveils Club CalExotics 2.0. The revamped online community has a fresh look and an intuitive layout that creates a more user-friendly experience. It has new features which will be rolled out over the next several weeks, including a weekly video series on intimacy, interactive polls, a monthly newsletter, and more.

Jackie White, Vice President of Sales for California Exotic Novelties, says, “We want our customers to reap the benefits of Club CalExotics 2.0 and take advantage of the education our new Expert Sexperts offer. Use our content to train store employees, to interact with consumers, network, and for social media engagement. Retailers should make sure they are registered in the Where to Buy section since Club CalExotics offers this resource to consumers.”

Club CalExotics is entering its second year and now boasts nearly 1,500 members. The monthly traffic regularly tops 4,000 visitors.

Desiree Duffie, Director of Public Relations for California Exotic Novelties, says, “Launching the Club CalExotics 2.0 platform is exhilarating, like watching a dream come true. As Club CalExotics continues to grow we’ll keep promoting it through a variety of marketing and PR channels. It’s our way of bridging the gap between the manufacturer and the consumer, which helps everyone come together. Watch for even more in the coming months!”

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