BATH, U.K. — Lovehoney has sent three couples to their choice of European city for a “Fifty Shades of Grey”-inspired following a random drawing for participants of Lovehoney’s European Bondage Survey last year.
The winners were Gregers Ebert from Norway who took his wife to Celle, Germany, Sophie Payne from England who took her boyfriend to Paris (see picture), and Mandy Richards from England who took her husband to Edinburgh, Scotland.
Mandy and her husband Paul said that they were in disbelief when they discovered they had won a trip to a European city of their choice.
“I remember going back to the website just to check it was real. I think I am still a little shocked I won, even now,” Paul Richards said. “Edinburgh is the most beautiful city to visit leading up to Christmas, with the German street market and ice skating rinks to explore. We’ve visited many times before, but this trip was special!”
According to Mandy Richards, “The highlight of the trip was finally finding our five-star penthouse which was nestled away in the middle of the Royal Mile and opening the doors to our balcony — the view over Edinburgh was absolutely breathtaking. As the sun went down, Edinburgh changed to a glow of lights and music. It was fantastic.”
She added, “I want to thank Lovehoney for such a special Fifty Shades-inspired weekend that I will never forget.”
Lovehoney’s European Bondage Survey revealed that Britain was the most sexually liberated nation in Europe after 60 percent of respondents claimed that they had tried some form of bondage. In comparison, only a third of couples in Germany and a quarter of couples in Spain have tried it.
Other stats to arise from the survey were that three quarters of women (75 percent) and 21 percent of men across Europe have read at least one of the “Fifty Shades” books. Four out of 10 couples said that their sex lives had improved as a result of “Fifty Shades of Grey,” and a quarter (26 percent) said it had made them more open to experimentation. One in eight people (12 percent) said reading the books had given them a higher sex drive.
Lovehoney’s co-owner said Neal Slateford said, “’Fifty Shades’ has made the whole world lighten up about sex and particularly couples in the U.K. We used to be known for our restraint and our stiff upper lip — now this survey shows we are the most sexually liberated of Europe’s major nations.”
He added, “What is indisputable is that Fifty Shades of Grey has changed the whole sexual landscape right across Europe. What might have previously been considered ‘kinky’ or extreme has now become just a normal part of millions of couples’ sexual routines. Couples are being far more open about sex and are far keener to experiment.”
Lovehoney has three Official Fifty Shades of Grey ranges: The Pleasure Collection, The Sensual Collection and the recently launched Red Room Collection, which consists of 10 leather bondage items inspired by scenes from the film.
The company worked closely with E L James to create all three lines and Lovehoney is credited in the “Fifty Shades of Grey” movie as official supplier of products seen in the Red Room.
WASSERBILLIG, Luxembourg — The pjur Group announced that effective immediately, the company can be seen on prime time TV in ad spots on the well-known German channels Pro7 and Sat1.
The ad is part of online distributor Amorelie’s new film campaign for its female target group, which includes a recommendation for pjur Woman.
“We’ve captured the attention of the mainstream modern buyer group through our cinema ad spot with ‘Fifty Shades of Grey,’ various projects and recommendations from B2C magazines such as Cosmopolitan or Closer. So, we’re thrilled to be shown again in the Amorelie ad at the best broadcasting time,” managing director Alexander Giebel said.
Amorelie has often worked with pjur, and has helped promote products from the Luxembourg company on TV.
“pjur Woman is one of the best sellers in our shop, which is why we decided to include the product in our ad spot,” explained Philippa Koenig, Amorelie director of brand and buying.
The ad spot can also be seen on YouTube.
SAN FRANCISCO — Crave is going back to its crowdfunding roots by launching a campaign to create its new Flex pair of vibrators.
Crave was the first to develop a crowdfunded vibrator with its Duet in 2012, and its founders Michael Topolovac and Ti Chang are doing it again.
“With Flex, we’re excited to embark on what we think is the next stage of crowdfunding — to bring our community in as part of the product development process,” the company’s founders say. “By providing direct access to the ‘vibration engine’ for the Flex series, we’ll be able to offer a limited number of project backers a hands-on design experience, and in doing so, create products that are better for everyone.
According to Crave’s founders, early users of Flex or Duet Flex (which has dual tips and two motors meant to “surround the clitoris and amplify vibration”) will create and test vibration patterns and intensities and upload them to an online application.
Crave will then analyze the data to find the most popular patterns and intensities, which it will program into its “Greatest Hits Flex” and “Greatest Hits Duet Flex” vibrators once the crowdsourcing project is complete.
NASHVILLE — Adult retailer Hustler Hollywood Nashville is celebrating its remodeling with a party on Saturday, May 2, from 6-8 p.m.
The event will be open to the public and feature DJ Darkn3ss, as well as giveaways, prizes and champagne for all in attendance.
Hustler Hollywood’s home in Music City is located near the famous Broadway Street in the heart of downtown.
“We are thrilled about how our remodel turned out,” Hustler Hollywood Marketing Manager Allison Johnston said. “Our store now has a very fresh look and feel, and we’re excited to show it off and celebrate with the community!”
Hustler Hollywood Nashville is located at 1400 Church St. For more information, call (615) 327-4669.
Hustler Hollywood recently launched the #StopVegetableAbuse national campaign to get men and women to stop misusing their vegetables and go instead to Hustler Hollywood to buy real sex toys. To learn more, go to hustlerhollywoodstores.com/StopVegetableAbuse and on YouTube. HUSTLER Founder Larry Flynt spoke about the campaign in an exclusive interview with Adweek.
ST. ALBANS — Net 1on1 has added CalExotics’ Impress range to its catalog.
The distributor now offers a selection of the silicone pleasure products, including the Rechargeable Mini Tongue, Rechargeable Remote Teaser, Dual Kiss Vibrator and G Rabbit Vibrator.
Danielle Warn, head buyer, says “As we already have a lot of rabbit-style products on offer for our customers at Net 1on1 Wholesale, I chose the most unique designs from the Impress range that will diversify our offerings more. I especially like the Mini Tongue, we don’t have anything like it in stock at the moment and it’s a great product for our customers to add to their clitoral categories. They’re also really fun products that will appeal to younger markets and couples. So far I have chosen to stock the Impress lines in hot pink, as this is our most popular color sold, with the possibility of adding more colors at a later date.”
Each of the Impress SKUs feature: luxury body-safe silicone, pressure-sensitive control pad, 12 functions (including vibration, pulsation and escalation), and auto-lock for discreet travel.
The addition of the Impress line from CalExotics is the latest in a long line of products stocked by Net 1on1 Wholesale since the distributor first launched, the company says.
“From then onwards, the brand has risen to become one of the most popular in the catalog, with excellent price-points and product design and quality cited as some of the many benefits by their regular customers,” the company said.
Net 1on1 will be in booth B30 at the next ETO Show.
To contact Net 1on1, call 01727 744369 or visit Net1On1.com.
PHOENIX — Sexual Health Expo, presented by Mr. Nori’s Magic Gel, is pleased to announce the official show schedule for the upcoming Phoenix edition of the upscale consumer expo set for April 25-26.
To view the show schedule, click here.
Kicking off with a special ribbon cutting on Saturday, Apr. 25, SHE will open the doors to its full day of workshops covering everything from cuddling to electrostimulation.
Throughout the day, SHE’s exhibition hall will showcase the very best sex toys and accessories for women, men and couples on the market. The SHE exhibition hall will introduce attendees to a wide range of products ranging from cutting-edge vibrators to sexual enhancement products such as massage gels, candles and more.
Exhibiting companies include Work It!, Mr. Nori’s Magic Gel, Maia Toys, Sybian, Sex with Emily, Fleshlight, Current Pleasures, Jimmyjane, Butterfly Lover, Le French Love, Pure Romance by Kat, Bedroom Kandi, Eye of Love, Stockroom, We-Vibe, Tantus and more.
Special guest speakers, sponsored by exclusive retail and sex-ed sponsor Castle Megastore, will cover several sex-related issues ranging from body acceptance to edgier subjects such as beginner’s bondage.
SHE also will feature a second track of workshops offering a wealth of information about sexual wellness and couples’ intimacy. Sessions include “Hotter Oral Sex Techniques” presented by Astroglide, “E-Stim 101” presented by Current Pleasures, and many more.
Guest speakers participating in SHE workshops include: Ashley Manta, Lynn Brown Rosenberg, Dr. Hernando Chaves, Charlie Glickman, Amara Charles, Sunny Megatron & Ken Melvoin-Berg, Sex Nerd Sandra, Elle Chase, Rebecca Alvarez, Anaín Bjorkquist, Jamye Waxman, Robin Wilson-Beattie, Nina Helms, Nadine Sabulsky, August McLaughlin, Dr. Jess, Miss Vixen, Laurie Handlers, Betty Louise, Mukee Okan, Schuyler McHenry, Lori C. Ebert and Leela Sullivan.
Celebrity sexpert and SHE official spokesperson Emily Morse rounds out the event’s speaker lineup with a special keynote that will close out the groundbreaking event on Sunday, April 26.
For information about exhibiting at SHE as well as other participation opportunities, email email@example.com.
For event information, visit SexualHealthExpo.com.
NEW YORK — Veteran distributor Nalpac has expanded its inventory of lingerie from the XBIZ award-winning Hustler Lingerie brand.
Showcased at the recent International Lingerie Show in Las Vegas, Hustler Lingerie offers a selection of styles including hosiery, clubwear, bedroom and sexy Halloween costumes.
Hustler Lingerie wholesale prices range from $4 to $36 for full costumes complete with sexy accessories.
“Hustler Lingerie is pleased to offer even more styles through leading national distributor Nalpac,” a company rep said. “We truly admire Nalpac’s commitment to its customers and their knack for providing top-notch, personalized service. Nalpac is a trusted source for the best selection of adult products and we’re very happy to supply the latest and greatest from the widely popular Hustler brand.”
Nalpac is a Michigan-based adult products distributor established in 1971. The company has a 100,000 square foot warehouse with 24-hour turnaround time on orders.
NAPA, Calif. — A rechargeable edition of the Magic Wand personal massager was introduced at the recent International Lingerie Show (ILS) in Las Vegas.
The well-known massager brand, previously the “Hitachi Magic Wand,” now offers consumers the choice of both a cordless and a corded version.
The new Magic Wand Rechargeable, in addition to being cordless, includes features like four power intensities, four vibration patterns and a smooth silicone head. For ultimate flexibility, the Magic Wand Rechargeable is plug-and-play and can be used while plugged in.
“We are incredibly excited to fulfill a wish many have had over the years: a Magic Wand that has been freed from its cord,” says Shay Martin, vice president of Vibratex, Inc., exclusive importer of the Magic Wand for more than 15 years.
“The Magic Wand Rechargeable received accolades at ILS,” Martin said. “Especially because we achieved our goal of making this massager just as strong as the original, corded version. That is a feature where most rechargeable products disappoint. But not the Magic Wand Rechargeable.”
Martin adds that the company expects both products to be best sellers for many retailers in 2015 and beyond.
The Magic Wand Rechargeable will join the Magic Wand Original on store shelves in May. The Magic Wand Original will continue to be available for consumers who prefer a corded massager.
The Magic Wand became widely known after Betty Dodson, sex educator and author, started recommending the product to her therapy clients in the 1970s.
In January 2015, the Magic Wand Original won the first-ever consumer-voted SHE Award for Best Sex Toy for Women.
LOS ANGELES — ElectricDistro.com revealed six new Glas handcrafted glass pleasure products this week at the International Lingerie Show in Las Vegas.
“Attendees were thrilled about the expansion of the popular Glas collection,” an Electric Eel rep said. “The collection features artistic designs that will stimulate all of your senses — and offer the best value in the market.”
ElectricDistro.com reports that pre-orders for the new items are currently skyrocketing. Featuring wholesale prices under $10, the Glas collection offers the most comprehensive range of the most popular dildo and butt plug designs on the market.
The Glas collection features pleasure products for men and women made of body-safe pyrex glass. The line first hit the market in 2007, and since then has expanded both its portfolio and international presence.
The Glas line now includes 30 styles of dildos, double-headed models, “juicers” and butt plugs. Each Glas item is a work of art, hand-crafted to perfection. The unbelievable quality is complemented by incredible affordability with wholesale prices that start as low as $6.25 and do not exceed $11.
ElectricDistro.com is an online product fulfillment service available to retailers internationally. ElectricDistro offers competitive wholesale pricing on leading brands in lingerie, as well as a variety of accessories, pleasure products and bondage products.
PENNSAUKEN, N.J. — Cloud 9 Novelties’ Pro Sensual Series of anal plugs featuring the Double Dare is launching at the Williams Trading booth during the International Lingerie Show (ILS) in Las Vegas.
The Pro Sensual Series is the newest addition to the Cloud 9 family of products. The products use the highest grade of silicone, are phthalate free and offer unique cloud textures that create sensations during anal play.
Each plug is available in black or purple with a shaped handle for easy insertion and removal.
The Collection features the Double Dare anal plug that includes two sizes in one.
“The Pro Sensual Series of anal toys will be very successful, based on its value price position,” said Scott D., director of sales and marketing. “We are pleased to offer this affordable hand-crafted product line that encourages retailers to build their sales basket.”
Additional product launch support for retailers includes free e-learning at Williams Trading University (WTU). Cloud 9 Novelties has partnered with WTU for a free three-part e-learning course that once completed, automatically enters the student and their store into special prize drawings.
“Since its launch seven months ago, WTU has grown to 8,000 course certifications,” noted Erin V., marketing and vendor liaison. “Production of fresh new courses, like Cloud 9 Novelties three-part e-learning series, is ongoing and we look forward to offering even more retailer training free of charge.”
The Pro Sensual Series offers a five-year warranty on the entire product line up.
Customers can log in to WTUlearn.com to access free online education.