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22
Aug

CalExotics Institute Offers Course on Inspire Line

LOS ANGELES — CalExotics has announced the latest offering in its series of online courses through its CalExotics Institute initiative, with an in-depth look at the popular Inspire sexual health and wellness collection, focusing on product details, tips, merchandising and more.

According to CalExotics’ CEO Susan Colvin, this class gives industry professionals the tools to inspire their customers with unique products and a unique message.

“Our in-depth education gives associates the information that they need in order to convert people into purchasers,” Colvin says. “Our aim is to educate industry professionals on the collection as a whole, and how it [helps] people around the world in more ways than one.”

Colvin says that Inspire is a collection of thoughtfully designed products aimed at improving the lives of women on their journey for heightened sexual experiences, with some of the proceeds benefiting Living Beyond Breast Cancer (LBBC), a nonprofit dedicated to connecting those affected by breast cancer with trusted information and a community of support.

The product line contains unique products such as a breast massager and several other devices that assist in a healthy sexual lifestyle.

CalExotics is offering a special promotion for the month of August where participants can win a free Inspire product for their participation in a CalExotics Institute course.

“Our aim is to keep people engaged in CalExotics Institute,” CalExotics’ EVP Jackie White says, “because it offers the information that retailers need in order to convert buyers.”


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17
Aug

Screaming O Appears on ‘Johnny Dare Morning Show’

LOS ANGELES — Screaming O was a guest star on the “Johnny Dare Morning Show” last week to showcase several sex toys.

Chatting live on one of 98.9 The Rock’s most prominent programs, Screaming O Account Representative Conde Aumann schooled Johnny Dam on the ins and outs of some of the company’s best-selling products, including the Spork multi-use pleasure tool, the OBOB massager, the Vooom Bullet, and the SlingO cock ring sling.

Aumann explained the various ways the Spork can be enjoyed by couples. Dam said he appreciated the Spork because of its flexible forked end that can fit around the penis without the sensation of a cock ring — something of which Dam is not fan.

“This is a great idea; it’s really quite popular,” Dam said on the air. “I didn’t know that ball buzzing was a thing but apparently it’s quite nice.”

Dam and his co-hosts perused ScreamingO.com as Aumann described the beginner-friendly and welcoming nature of Screaming O mini vibes and sex toys, and Dam mentioned that unlike Screaming O products, many adult toys can be graphic or “veiny,” which can put some shoppers off. And when Aumann described new rumbling Vooom Bullets, Dam said he was impressed by its low-pitch, less-buzzy power.

“It’s like the Isaac Hays of bullets,” he said.

Dam and Aumann later discussed the design of the SlingO cock ring with built-in perineum massage and the whimsical OBOB Battery Operated Boyfriend massager.

“By the end of the segment, it seemed like Dam and his crew were impressed not only by our array of designs elements and options, but also by the cleverness of our product names,” Aumann said. “It’s always fun to be invited to discuss Screaming O and our fun, affordable and body-safe sex toys, especially with an awesome group of people like Dam, Jake the Phone Snake, and their radio team.”

To hear a recording of the live radio segment, click here.

To learn more about the Spork, Vooom Bullet and the rest of Screaming O’s lineup, email conde@thescreamingo.com or visit ScreamingO.com.


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15
Aug

Kheper Games Has Sperm Confetti, Offers New Scratch Tickets

LOS ANGELES — Kheper Games has announced the launch of two new items: Sperm Confetti and Whip, Bind and Scratch Tickets.

Both items were pre-released at ANME and began shipping at the end of last week.

According to the company, Sperm Confetti is a 15 gram pack of white and translucent white sperm-shaped confetti, which as the packaging proclaims, is “A Whole Load of Fun!”

On the back of the header are listed several uses for this humorous product, including “Fling it at someone you love” or “Unload on your friends.”

The new Whip, Bind and Scratch Tickets are the latest product in Kheper Games’ line of “red room” items and includes eight scratch tickets, each with a unique and kinky BDSM reward, where every ticket is a winner.

“We were thrilled at the great reaction both of these items received recently at the July ANME show,” explains Kheper Games CEO Brian Pellham. “The Sperm Confetti was on every order and received laughs from just about everyone [while] our new scratch tickets were also a big hit as our other ‘red room’ games proved to be a great introduction for couples curious with the pop culture phenomenon around bondage and discipline.”

For more information, email info@khepergames.com or call (877) 426-3755.


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10
Aug

LELO HEX Condom Enters Final Week of Crowdfunding Campaign

LOS ANGELES — LELO has announced that after receiving support from more than 30,000 backers across the Indiegogo crowdfunding platform and the LELO.com website, its HEX condom campaign is entering its final week.

The success of the campaign is leading to LELO’s global launch of HEX condoms later this month, which gives prospective backers only five more days to save 30 percent on HEX condoms, while supporting the brand and its innovations.

According to LELO Trade Marketing Manager Zabrina Law, the Swedish designer brand created HEX over seven years of development, as it aimed to completely re-engineer the condom into something that is strong, thin, and simply pleasurable to use.

“Since first launching HEX on both Indiegogo and LELO.com, nearly $1,000,000 has been raised by 30,000 backers, making it one of the most successful crowdfunding projects to be hosted on Indiegogo,” Law reveals. “That’s more than 600,000 condoms sold, which, rolled out end to end, would stretch out 120 km (75 miles) long!”

U.S.-based retailers can learn more about LELO products by emailing usa@lelo.com.


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8
Aug

Blue Dreams Global to Showcase Signature Couples Toy at SHE NY

NEW YORK — Blue Dreams Global will be exhibiting The Lovers’ Dream, a couple’s sexual device designed to increase love-making pleasure, at the next edition of the highly anticipated consumer event, Sexual Health Expo, set for Sept. 24-25 in Brooklyn.

Company founder and designer Lawrence Mark says, “We expect our appearance at SHE will excite adult consumers in the U.S. about the healthy revolution the Lovers’ Dream can offer for every couple’s intimate play time.” According to Mark, “We are also going to be educating the public about the plans we have to make every couple happy, by explaining the simple concept that tighter and larger makes for healthier ‘loving’ relationships.” The company plans a variety of products designed to please and fit every couple’s “dream,” Mark says.

Set for Sept 24-25, SHE NY will feature the refreshing, dynamic format that has made it a resounding success nationwide. Anchored by engaging workshops presented by Sex Ed Sponsor Pleasure Chest, SHE will once again host the most sought-after sex experts and intimacy product showcases from leading manufacturers.

Tickets to the groundbreaking consumer event SHE NY are now available. Registration sponsor We-Vibe is sponsoring free admission to the first 2,000 attendees that register online.

Praised for its fresh approach by exhibitors, sex educators and consumers alike, SHE’s dynamic format has been touted by leading media outlets such as Cosmopolitan, CBS News, Vice.com, The Guardian, Playboy and Bustle, among others.

Emily Morse, sex expert and host of iTunes’ top downloaded sex and relationship advice podcast Sex with Emily, will once again serve as SHE’s official spokesperson.

Last year’s SHE NY drew more than 2,500 attendees over the course of two days centered around education and products for achieving a better sex life.

For more event information, visit SexualHealthExpo.com or email info@sexualhealthexpo.com.


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3
Aug

SHE to Debut 1st-Ever Sexual Health-Focused Publication

LOS ANGELES — SHE magazine will make its debut this September as a groundbreaking sexual health-focused publication covering the latest information and progressive views on intimacy.

Published quarterly, SHE magazine will take a comprehensive look at the evolving realm of sexual wellness. From exclusive interviews with today’s thought leaders to the hottest intimacy tips, pleasure product reviews and more, SHE magazine’s mainstream approach champions sexual well-being.

SHE magazine will reflect the principles of the successful Sexual Health Expo. First held in Los Angeles in 2015, SHE has been held in New York and Phoenix, drawing thousands of attendees with an open, welcoming environment to immerse oneself in learning the benefits of a healthy sex life.

“The sexual wellness industry is expanding at a rapid pace thanks to the mainstreaming of sex education and pervasiveness of high-quality products,” Associate Publisher Sara Ramirez said. “Sexual Health Expo has played a pivotal role in facilitating access to essential information for a healthy sex life by educating and empowering them with a one-of-a-kind event. SHE magazine will build on its mission of furthering the reach of sex-positive education, along with the leading experts and wellness products that promote it.”

SHE magazine will cater to the same diverse audience that the event attracts, including subscribers of all genders and sexual orientations and industry professionals seeking information about trends in sexual wellness.

Each issue of SHE mag features leading experts offering thought-provoking opinions and advice through a series of well-informed op-eds and advice columns.  Additionally, SHE magazine’s exclusive cover story, accompanied by relevant product recommendations, will promote sexual wellness and improve intimacy through the exploration of trends and popular products. SHE magazine also will regularly feature product reviews on sex toys, lubes, accessories, and more, as well as a round-up of the latest news and developments in sexual wellness.

With physical and digital delivery available, SHE magazine will be distributed to all SHE attendees, past and present, as well as will be available to worldwide audience with complimentary access via digital editions. In addition, SHE magazine offers unmatched business-to-business distribution, reaching retailers, e-tailers and distributors of intimacy products, as well as licensed therapists, certified educators and home party organizers.

SHE magazine’s expansive B2B reach consists of 75 percent retail stores and e-tailers, 9 percent product therapists, 6 percent manufacturers, 4 percent educators, 3 percent distributors, 2 percent home parties and 1 percent miscellaneous.

SHE magazine will make its debut at the upcoming Sexual Health Expo NY, set for Sept. 24-25 in Brooklyn.

For more event information, email info@shemediateam.com.


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1
Aug

Williams Trading University Expands With 2 New Courses

PENNSAUKEN, N.J. — Williams Trading University (WTU) has announced the addition of two new courses to its adult e-learning program.

WTU is a free program available exclusively to Williams Trading Co. clients, and are available 24/7 via a simple login account. WTU educates students about product benefits and features, and offers a seminar that explains the product’s importance to a customer, their needs and well-being.

This newest expansion brings the WTU catalog to 80 free online courses, with more than 40,000 completed course certifications across the U.S., Canada and Puerto Rico.

The new courses cover the details of Womanizer’s Pleasure Air Technology and Pipedream Products’ Dual Density King Cock Plus.

The Womanizer is a new product that provides no-touch stimulation of the clitoris, with a soft silicone head that offers light suction with pulsating pleasure waves for a unique, intense experience.

The course teaches retailers about the difference in form and function of the Womanizer 100 and Womanizer Pro, and will learn how to explain this new technology to their customers.

The Dual Density King Cock Plus course educates retailers about the dildo, which is made of lifelike Fanta Flesh, with a firm, erect core on the inside and a soft, fleshy layer on the outside. The detailed textures of the skin provide realistic feelings, while the powerful suction cup base sticks to nearly any smooth, flat surface and ensures that each dildo is harness-compatible for strap-on fun. All King Cock products are made in the U.S., and are phthalate free, latex free, and body safe.

“We are thrilled to expand our retail education offering on WTU,” says Director of Sales and Marketing Scott D. “Our customers have consistently reported a lift in sales on the retail floor without a percentage off or gift with purchase. Retail education is the way to go!”

For more information, call (800) 423-8587.


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27
Jul

Satisfyer Set to Release 4 New Models This Autumn

LOS ANGELES — Satisfyer has announced its upcoming launch of four new models, which will be available before year’s end.

According to Satisfyer’s VP of Sales Jerome Bensimon, the new models offer more than mere design enhancements.

“They all have a substantial surprise that no one in the market is expecting,” Bensimon says. “We can let you in on one secret already: every customer group will love the new design and everyone will be able to afford a Satisfyer in the future.”

The products were developed with two of the most well-known and reputed product design companies in Europe.

“We selected the four best products  from each 12 drafts,” Bensimon adds, “which were the highest rated from test groups and  developed them further.”

Satisfyer’s Head of European Sales Sabine Schuchardt says that the time and money invested in the company’s design process is unique within the industry.

“Everyone who has held the new Satisfyer models in their hands and tested these products will confirm that this effort was worth every penny,” Schuchardt saus. “We can’t wait to present these innovations and technical surprises at eroFame.”


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25
Jul

System JO to Showcase Sensual Solutions at SHE NY

NEW YORK — System JO will showcase its expansive range of sensual solutions to help promote, enhance and stimulate sexual health and well-being at the next edition of the highly anticipated consumer event, Sexual Health Expo, set for Sept. 24-25 in Brooklyn.

System JO will be exhibiting its range of premium lubricants, including USDA Certified Organic Naturalove Agape lube, as well as its range of stimulants that include Atomic Warming Clitoral Gel, Arctic Cooling Clitoral Gel and 12 Volt Clitoral Stimulant, among others. System JO also offers a range of massage products including All in One Massage Glide and All in One Massage Kit.

Additionally, System JO will show beauty and body products including Skin Brightener, Skin Kiss, Nutra+ Skin Cream and Stretch Mark Cream, among others. In the Hygiene category, System JO will be presenting Naturalove USDA Certified Organic Toy Cleaner, Refresh Foaming Toy Cleaner, Revitalize Toy Powder and Personal Cleansing Wipes.

According to Ryan McCrobie, product ed specialist, System Jo is “beyond excited to be involved with the SHE show. It creates a safe space for expert guidance and proper education to be shared. We’re grateful to our speakers, inspiring consumers through open communication and education on our behalf, and appreciate XBIZ for putting together an impactful platform to discuss these topics. It’s simple, the more we learn, the better we communicate, and the easier it is to connect.”

McCrobie adds that “For many, the key to a strong relationship is about being vulnerable with others and communicating intimate needs or personal desires in a positive way. This show is focused on empowering individuals to seek a deeper connection through understanding, and we expect it to deliver a surge of positivity and spark conversations about these essential topics. Not to be too corny, but in the immortal words of Salt-N-Pepa: Let’s talk about sex, baby… Let’s talk about you and me … Let’s talk about all the good things, and the bad things, that may be.”

Set for Sept 24-25, SHE NY will feature the refreshing, dynamic format that has made it a resounding success nationwide. Anchored by engaging workshops presented by Sex Ed Sponsor Pleasure Chest, SHE will once again host the most sought-after sex experts and intimacy product showcases from leading manufacturers.

Tickets to the groundbreaking consumer event SHE NY are now available. Registration sponsor We-Vibe is sponsoring free admission to the first 2,000 attendees that register online.

Praised for its fresh approach by exhibitors, sex educators and consumers alike, SHE’s dynamic format has been touted by leading media outlets such as Cosmopolitan, CBS News, Vice.com, The Guardian, Playboy and Bustle, among others.

Emily Morse, sex expert and host of iTunes’ top downloaded sex and relationship advice podcast Sex with Emily, will once again serve as SHE’s official spokesperson.

Last year’s SHE NY drew more than 2,500 attendees over the course of two days centered around education and products for achieving a better sex life.

For more event information, visit SexualHealthExpo.com or email info@sexualhealthexpo.com.


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20
Jul

10th Annual StorErotica Awards Winners Announced

BURBANK, Calif. — The winners of the 10th Annual StorErotica Awards were presented during an industry gala yesterday evening during the summertime ANME Founders Show in Burbank, California.

For the third year in a row, adult industry maven and PR guru Kelly Shibari hosted the festivities.

“This year the 10th Annual StorErotica Awards delivered in style and spectacle,” SE’s PR Manager Kristofer Kay said. “Not only was it our largest ever celebration, but it felt like the culmination of everything the magazine set out to accomplish a decade ago. With a capacity attendee turnout, a delicious dinner buffet, Kelly Shibari once again proving she’s the best hostess we’ve ever had, and a terrific venue such as the ANME show, we will look back on this night fondly for quite a while.”

This year the StorErotica Awards added seven new categories, bringing the total to 20, which the company says were chosen based on pre-nomination submissions. The seven new categories introduced for the 2016 submission season, included: Brand Ambassador of the Year; New Product of the Year (International); Luxury Line of the Year; LGBT Company of the Year; Adult Game/Gag Gift of the Year; BDSM Product of the Year; and Retailer Favorite of the Year.

Kay adds, “We congratulate all of this year’s winners once more, and thank all the people who continue to make the adult retail industry better year after year.”

The StorErotica Awards winners are:

Pleasure Product Company of the Year
Pipedream Products

Distributor of the Year
Eldorado Trading Co.

Lubricant Company of the Year
Swiss Navy

New Product of the Year
Womanizer Pro W-500 by Womanizer

Fetish Company of the Year
XR Brands

Foreign Manufacturer of the Year
Shots Media

Sexual Enhancement Company of the Year
The Screaming O (for Dynamo Delay Spray)

Marketing Campaign of the Year
Lelo “Beyond the Wave”

Male Pleasure Product of the Year
Everlaster Series by Sportsheets

Body Care Line/Range of the Year
Kama Sutra (Massage Body Lotion)

BDSM Product of the Year
Fifty Shades of Grey “Keep Still Over the Bed Cross Restraint” by LoveHoney

LGBT Company of the Year
PHS International

Brand Ambassador of the Year
Margaux O’Donoghue, Swiss Navy/MD Science Lab

Boutique Brand of the Year
Vibratex

Luxury Line/Range of the Year
OhMiBod (Lovelife)

Adult Game/Gag Gift Manufacturer of the Year
Kheper Games

Retailer Favorite of the Year
CalExotics

New Product of the Year (International)
Xpander by Joydivision

Retailer of the Year
Adam and Eve

Independent Retailer of the Year
Chi Chi LaRue’s, West Hollywood, CA

Storerotica Hall of Fame
Ron Braverman


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