QUEENSLAND, Australia — Adult manufacturer California Exotic Novelties took home two awards at the 2014 Adultex awards, which was held on April 12 at Jupiter’s Casino in Queensland, Australia.
The company scored the Best Packaging Award for its Scandal line and received the Best Social Media Honor.
The annual trade exhibition, now in its 10th year, offers retailers from Australia and New Zealand the opportunity to view products from the world’s leading manufacturers and vendors.
“We’re incredibly honored by both of these amazing awards,” said Susan Colvin, president and CEO of California Exotic Novelties and Jopen. “Thank you to Calvista, Michael Bassett and everyone who was involved with the Adultex show. We’re always excited to be a part of it.”
The Scandal Collection is a sophisticated fetish line that consists of restraints, harnesses and sensory accessories. The range’s package art captures the brand and narrates a story with provocative photography.
California Exotic Novelties’ social media initiatives center around its online community, Club CalExotics, and is supported through Facebook, Instagram, Pinterest, Twitter, YouTube and other platforms.
“Congratulations to our friends at California Exotic Novelties and JOPEN for winning two awards and for being a part of the Adultex show,” Calvista CEO Michael Bassett said. “Everything was a huge success and we’re grateful for the support from Susan Colvin and her team.”
In addition to winning two awards, California Exotic Novelties and its sister company, JOPEN, also displayed products at the trade show. Among the collections seen by the Southern Hemisphere were Apollo, Booty Call, Coco Licious, COLT, Embrace, Entice, Jack Rabbit, Kisses and Posh. From JOPEN, Adultex visitors saw EGO, ENVY, ESSENCE, KEY, Intensity and LUST.
The winners of this year’s Awards were announced at Jupiter’s Casino during Doc Johnson’s American Icons party where attendees dressed as their favorite American icons.
For more information about Scandal and other collections from California Exotic Novelties, visit CalExotics.com.
LONDON — British women have resolved an important lifestyle matter: they voted Je Joue’s Mimi the best of the new generation of vibrators in a recent survey published by Good Housekeeping.
In the survey that included more than 100 women (50 singles and 50 couples aged 30-80), 77 out of 100 preferred the Mimi, a discreet and soft pebble-shaped silicone vibe.
According to the respondents, the choice was based on the product’s functionality and feminine aesthetic, or, as the magazine puts it, is “not a bit scary.”
“Vibrators are no longer giggly gifts for hen nights, they are serious aids to sexual pleasure,” Good Housekeeping Health Director Julie Powell said.
A close runner-up to the Mimi was the Lelo Tiani 3, garnering 74 votes. Tiani 3 is a silicone vibrator designed to be worn during sex.
Leaf Vitality, a two pronged eco-friendly toy, also received a nod for being the best “all-rounder”
Perhaps most significantly, Brits’ lips may be losing their tight: ninety percent of women surveyed said that they are more likely to buy a vibrator than they used to be. Sixty-two percent also said they wouldn’t be embarrassed to own one of the “new-look vibrators” that tend to be less explicit in form.
First published in Britain in 1922, Good Housekeeping did not include sex-related content until 2003, when it first ran articles on sex aids and Internet porn.
HUNTINGTON BEACH, Calif. — XR Brands today introduced four new gag designs to its Master Series fetish brand.
The company said each of the four gag styles feature silicone and steel construction, and are fitted with bullnose clamps connected by steel chains for nipple play.
Equipped with a breathable silicone ball and equestrian-inspired silicone bit, the Master Series’ new mouth gags give shoppers higher-quality choices when exploring and enjoying the fetish lifestyle, according to XR.
“We’ve seen an increase in interest of various versions of mouth gags, so we set to work to create a fully branded collection for Master Series using premium materials,” general manager Randy Alvstad said.
He added, “Gags are commonly made using rubber, which can give off an unpleasant odor and sticky texture in the mouth, so it was a natural decision to use premium silicone. Our designers understand the lifestyle, which translates quite nicely into the final products, and is one of the reasons why Master Series is retailers’ number one source for high-quality and fully merchandised fetish accessories.”
The line includes “Hinder,” a breathable ball gag that lets users restrict the speech of their playthings without obstructing their breath. Large enough to gag comfortably with supple silicone that feels soft in the mouth, “Hinder” is completely tasteless and odorless and connects to two vinyl-coated nipple clamps with two taut chains. Adjustable in pressure with a screw located at each tip, these clamps allow even the subtlest movements to inflict a pleasant pinch. They are available now.
“Equine” is a bit gag that sits in the user’s mouth with the use of two metal O rings on each end, keeping it securely in place no matter how wild the movements. Completely tasteless and odorless, “Equine” allows the user to open his or her mouth without being able to speak clearly. Matching pleasure, pressure and a little bit of pain, each O ring is connected to an adjustable alligator-style nipple clamp by a short steel chain for a intensity upgrade. The gag is now available.
The “Seize” gag is a steel O-ring gag that affixes within the user’s open mouth and stays secure with an adjustable leather belt-style strap. This solid metal O-ring forces the user’s mouth to remain wide open, granting his or her master full access for unlimited possibilities while its nipple clamps dangle from an elongated steel chain for slightly freer movement. “Seize” will be available this April.
“Mutiny” is a premium silicone O-ring gag that provides the same oral access as “Seize” but with a more pliable shape. The O-ring secures into the user’s mouth to keep it wide open and offers a more comfortable fit as it sits strapped around his or her head. Two adjustable bullnose-style nipple clamps dangle from a taut chain to pinch and tweak with every motion. “Mutiny” will be available this April.
“Master Series makes it easy for retailers of all kinds to introduce and stock up on fetish and BDSM gear, and our customers love how the compact and sophisticated packaging looks on display,” brand manager Michael Merrill said.
He added, “Members of the lifestyle trust Master Series for its quality and affordability, while retailers appreciate its sleek merchandising and consumer appeal. Master Series is the industry’s must-have brand in the BDSM category.”
For more information about the Master Series, visit TheMaster-Series.com.
LAS VEGAS — During ILS last week, Bathmate demonstrated how to use its patented pressurized penis pump works, using a fish tank with a mock male torso.
During the expo, the Bathmate sales team also helped its distribution partners by offering live demos to interested customers.
“There is nothing like seeing how this product works with actual water,” said an Eldorado customer, according to the company.
The demos included Bathmate items, such as the Hercules, X30, X40, Goliath and the new Extreme series. The company also showcased the in-store POS system, which includes an in-store DVR and touch sample.
Bathmate’s Vadim Daysodov said, “The in-store DVR is the key to selling this product in bricks and mortar stores. It’s a totally new concept in penis pumps and needs visual support.”
LOS ANGELES — Pipedream Products on Tuesday announced it is teaming with Bonnie Rotten for the “Be Rotten” superstar collection.
Pipedream said the exclusive toy line will celebrate the 20-year-old star’s twisted sexual imagination. Her signature line of toys will offer “something for everyone,” the company said.
The “Be Rotten” collection will debut at July’s ANME show, where Rotten will be doing a special autograph appearance. Rotten’s “bad ass attitude, rocking tattooed body, and bubbly bad-mouthed personality couples perfectly with Pipedream’s proven track record of best-selling contract stars,” the company said.
“We’re very excited to have Bonnie Rotten on board,” said Pipedream CEO Nick Orlandino. “She’s at the top of her game right now, so it makes perfect sense for her to pair up with the No. 1 adult novelty manufacturer in the world. Pipedream is committed to giving her fans the most authentic, most realistic Bonnie Rotten experience ever imagined. Our global marketing machine and worldwide distribution network will offer her audiences a never-before-felt experience with the industry’s most sought-after sweetheart!”
Rotten in her two years in the business has performed in close to 50 movies, which have garnered her 30 award nominations and 12 wins, including the XBIZ Award for Best Scene in a Non-Feature Release in January.
“I’m so excited to join forces with the biggest pleasure products company in the game,” Rotten said. “It’s a match made in heaven! My fans have been going crazy for unique, one-of-a-kind Bonnie Rotten products that only Pipedream can develop and deliver.”
Like all Pipedream brands, the “Be Rotten” collection will be complete with physical and digital catalogs, demo videos, and hi-res images and artwork to support its retail partners.
LOS ANGELES — Fun Factory has released a new display solution for its Smartballs, a clear acrylic stand that resembles the female anatomy.
The display features a slot for the Smartballs to sit, demonstrating their placement in the vagina.
Emile Rosanvallon, director of marketing at Fun Factory USA says, “After the success of the acrylic Stronic swing display, we created an equally functional and aesthetically pleasing design for the Smartballs display. This new Smartballs holder, while very elaborate, still allows shoppers to pick up the product and touch the Smartballs before deciding to purchase them.”
The complete merchandising kit for Smartballs also includes an educational shelf talker and 50-page booklet, “55 facts of Smartballs.” This booklet illustrates step-by-step use of Smartballs as well as scientific, historical and celebrity quotes related to the pleasures of sex and the importance of strong pelvic floor muscles.
According to the company, the shelf talkers are meant to be educational and serve as sales aid for the retail staff. They are designed to blend into the retail environment and be aesthetically pleasing. Merchandisers can customize how they use these shelf talkers, as they are fully adjustable, removable and six inches in diameter. They do not take up any space on the shelves by mounting on the edge of the shelves.
Fun Factory launched its latest model of Smartballs with a new ergonomic shape. The Kegel exerciser has been refined to a teardrop shape for easier insertion and retrieval. The technology used remains unchanged. Smart balls are made of 100 percent medical grade silicone and are available in both UNO and DUO models, with one or two balls.
HIGHTSTOWN, N.J. — Adult Drop Shipper, the award-winning fulfillment and e-commerce division of IVD and ECN, is embarking on a week-long show circuit that includes attendance at The Phoenix Forum and a debut exhibit at the International Lingerie Show.
ADS says it plans on introducing an array of new features and services to industry pros.
Kicking things off, ADS’s white label e-commerce program MyFreeSexStore.com returns as a sponsor at The Phoenix Forum, March 27-29. Once again, the MyFreeSexStore crew will be hosting an exclusive party at Babe’s Cabaret in Scottsdale, Ariz., for all TPF attendees.
During the show, ADS Director Jamie Horne and his associates will be showing new and existing affiliates the new additions to the program. Customizable wish lists, integrated domain name assignment tools and 24-7 customer support are just a few on the list of growing features offered by the company’s free webstore program.
Immediately following the stint in Phoenix, the ADS crew will pack up and head to Las Vegas for the International Lingerie Show. Shifting gears to cater to the ILS audience, ADS staff will be taking appointments with retailers and vendors looking to expand their businesses with dvd, novelty and lingerie drop-shipping, as well as their compliment of web store platforms. In addition to MyFreeSexStore, the provider also offers custom websites from Adult Drop Shop, a non-affiliate program.
“This is going to be a very exciting week for us,” Horne said. “Being able to offer so many different solutions really allows us to serve a really wide customer base. From internet-only businesses like cam and content providers to brick-and-mortar retailers to entire brands, Adult Drop Shipper has a program for everyone in the adult industry.”
Adult Drop Shipper will have a full exhibit within the all-new IVD andECN space at the show, booth number 633.
Adult Drop Shipper is the fulfillment and e-commerce provider for IVD, ECN and XGEN Products, offering a range of services for all adult businesses.
For more information, email firstname.lastname@example.org , visit AdultDropShipper.com, or call (800) 999-2483, ext. 1552.
PHOENIX — Entrenue has introduced the “Eternal Swan” by BMS Factory, a dual-ended vibrating dildo designed for couples that want mutual stimulation without the hindrance of a harness.
Featuring a more petite profile than traditional “strapless strap-ons,” the product boasts two separate internal motors to provide both partners with pleasure they can control on their own with the push of a button.
With a smooth egg shape on one end and a contoured extension on the other, Eternal Swan stays in place with the help of squeezing the PC muscles and lets both partners enjoy hands-free pleasure.
Entrenue said BMS Factory has created a modern and sophisticated shape that appeals to discerning tastes with seamless 100 percent silicone construction, a smooth finish, and waterproof construction. Each motor is controlled independently, allowing for unique independent vibration control by both partners.
“Eternal Swan’s shape is easily understood, but is smaller in stature than some other dual-ended products on the market and caters to a consumer that similar styles currently don’t,” Entrenue President Joe Casella said.
He added, “The quality is fantastic, the motors are whisper-quiet, the battery is fully rechargeable, and BMS Factory has packaged Swan Eternal in beautiful white boxes with the shadow of a rose on the front. It offers an air of sophistication that will appeal to shoppers immediately from the store shelves, and we’re very excited to bring it to market this month.”
The vibe measures about 6.6 inches in length and vibrates for up to seven hours following a three-hour charge time. The device is powered by two independent PowerBullet motors with a rechargeable lithium ion battery.
To place a product order, call (800) 368-7268, or email email@example.com.
BROOMFIELD, Colo — Eldorado is now distributing the Hustler brand vibrating panties collection, as well as the Hustler range of rabbit vibes.
“We’re pleased that Eldorado can now offer a complete Hustler experience for retailers to present to their customers,” said Zach Goode, director of sales. “Eldorado’s influence and reach is among the greatest in the industry and we look forward to bolstering our fruitful partnership with these new bestsellers.”
Hustler Lingerie’s new stimulating panties come in five different styles.
The Lace Up Back Vibrating Panty by Hustler Lingerie includes a powerful bullet that is discretely hidden in the panty. It is available in black with hot pink lace in the back.
Hustler Lingerie’s Clitoral Stimulating Thong with Beads is a lace thong with pearl-like beads strategically placed for clit stimulation. The thong comes in black, red and pink.
The Vibrating Lace Thong with Stimulating Beads features a hidden bullet for with stimulating beads for enhanced sensation. It is available in black.
The Vibrating Lace Thong is available in red and black and features a discrete bullet; while the Lace Thong with Stimulating Beads provides quiet stimulation.
Hustler Toys currently offers the Mr. Real Rabbit Vibe, Rotating Beads Rabbit Vibe and the G Spot Rabbit Vibe. Each style features a classic rabbit vibrator design that has been very well-received by female shoppers, the company says.
Hustler Toys’ Mr. Real Rabbit features seven powerful functions of vibration and pulsation and three speeds. The Mr. Real Rabbit also features a rotating shaft and also is designed for discreet use with a one-touch on/off button in case of an emergency shut-off.
The Rotating Beads Rabbit Vibe by Hustler Toys is a seven-function vibe featuring a rotating shaft and three speeds of vibration. Featuring multiple rows of beads that rotate to build friction internally, this rabbit vibe also features an external clitoral stimulator. Curved to hit the G-Spot with precision, the G-Spot Rabbit Vibe from Hustler Toys also features a rotating shaft for added stimulation. The vibe stimulates the clit with an external vibrating arm. Hustler Toys’ G-Spot Rabbit Vibe is made from smooth silicone and features seven functions and three powerful speeds.
NAPA, Calif. — Vibratex says the Magic Wand gained sales momentum thanks to recent exposure in Shape and Cosmo magazines.
Both publications featured the Magic Wand in time for Valentine’s Day.
“This trusted toy has been loved by millions of consumers and recommended by leading sex therapists since the 1970s, so a ‘best seller’ it is,” the company said.
To view Shape’s recommendation of the Magic Wand, click here.
The veteran brand says the Magic Wand beat all previous sales records in 2013 in a double digit growth spurt. During the year, the brand transitioned to an updated look, revised branding from the old “Hitachi” to the streamlined “Magic Wand Original,” and also introduced stronger construction and gently updated componentry. The re-branded Magic Wand was launched last June.
Vibratex, sole importer of the Magic Wand for more than a decade, now offers an acrylic stand for retailers to show off a demo Magic Wand on a table or counter, as well as table tents and shelf talkers to create some “pop,” and empty Magic Wand boxes to enhance the size and impact of a display.
For more information, call Eddie Romero at (888) 558-9778, or email firstname.lastname@example.org.