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25
May

We-Vibe Dreamy Desire Collection Is Introduced

OTTAWA — We-Vibe has introduced the We-Vibe Dreamy DesireCollection.

This latest gift collection includes a limited edition We-Vibe 4 Plus in coral, paired with a midnight blue Touch by We-Vibe and a bonus gift of our premium water-based lubricant.

The We-Vibe Dreamy Desire Collection is available in North America to authorized distributors for pick-up beginning June 6. The MSRP is $229 USD/$249 CAD.

“Our limited edition collections have been extremely popular with customers,” said Stephanie Keating, We-Vibe’s marketing manager. “Time and again, we’ve seen demand exceed our expectations. The Dreamy Desire Collection highlights Touch by We-Vibe, making it available in a new color for the first time, and introduces a We-Vibe 4 Plus in a fresh, trendsetting coral.”

The limited edition We-Vibe 4 Plus includes a wireless remote control and a USB-powered charging base.  It has 10 vibration modes and the ability to create custom vibration playlists. The We-Vibe 4 Plus is waterproof and ready to pair with the free We-Connect smartphone app for more features.

Silky soft, yet firmly powerful, Touch by We-Vibe is the ultimate clitoral vibe. For this limited edition collection, Touch comes in midnight blue.

The rounded tip of Touch targets external pleasure points and the gentle contours hug and stimulate erogenous zones all over the body. Waterproof and body safe, Touch recharges in 90 minutes and the low-power alert lets you know when it’s time to recharge.

The Dreamy Desire Collection includes a bonus 30-ml/1.02-fl. oz. gift of our premium water-based lubricant. Specially formulated for use with We-Vibe products, We-Vibe Lube, made by pjur, provides additional moisture and long-lasting lubrication.


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23
May

Doc Johnson to Sponsor ‘Sticky: A (Self) Love Story’ Tour

NORTH HOLLYWOOD, Calif.— Doc Johnson has signed on to sponsor a nationwide screening tour of director Nicholas Tana’s documentary, “Sticky: A (Self) Love Story.”

The film aims to tackle the stigma surrounding the topic of masturbation and Doc Johnson reports “Sticky: A (Self) Love Story” has received “rave reviews” from publications like Newsweek, Salon, The Daily Beast and The Boston Globe.

“This partnership is a natural fit for both of us,” said Chad Braverman, chief creative officer and COO of Doc Johnson. “Sticky’s focus on opening the lines of communication about a fundamental aspect of human sexuality is right in line with Doc Johnson’s mission.

“Doc Johnson has been an early supporter of the film — we hosted the director, Nicholas Tana, on our radio show several months back — and we will continue to support the film as it gains even more traction through this national tour,” he added.

The “Sticky: A (Self) Love Story” tour will include screening events, Q&As, surprise guests and gift bags featuring an assortment of Doc Johnson pleasure products.

To view upcoming tour dates, click here.


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18
May

Tantus Releases ‘Slick’ Dildos

SPARKS, Nev. — Tantus has debuted it Slick, the smallest non-realistic dildo in the O2 Dual Density line.

Tantus Slicks feature a spade-shaped head for G-spot and P-spot experience. The Slicks are made with a “Super Soft” outer layer and firm inner core. Both sizes are harness compatible for pegging and strap-on play.

“There has been a high-demand for an O2 Dual Density toy in a smaller size,” says Metis Black, president and founder of Tantus. “However that doesn’t mean everyone likes the small size so we created a large size as well, so this product can work for every body.”

The Tantus Slick comes in two different colors and two different sizes: Purple Haze and Black. Both sizes are harness-compatible.

For more information, visit TantusInc.com.


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16
May

Lovehoney Reports Success at China Adult Care Expo

SHANGHAI — International sex toy manufacturer Lovehoney joined forces with its Chinese distributor Aura for its first-ever exhibition at China Adult Care Expo 2016 in Shanghai.

Lovehoney’s Co-founder Neal Slateford and business development executive Ilona Laboviciute were on hand to answer questions about the brands and showcase new products from Fifty Shades of Grey.

Laboviciute said, “The show was a great way to make a splash in the Asian market and to raise the profile of Lovehoney and its brilliant brands in that part of the world.

“Demand is growing as the Asian market is opening up to sex toys and we’re excited to be part of this transition,” Laboviciute said. “It was the first time we’d had the pleasure of working alongside our Chinese distributor Aura and we are looking forward to a very successful year ahead.”

Representing team Aura were Chapmond Law (company director), Natalie Law (marketing and sales manager) and Giny Ho (marketing and sales coordinator).

Aura’s Natalie Law said, “Lovehoney always gives us so much support and information about their brands which has helped us to create more business in Asia. I believe Aura and Lovehoney will have a great future together.”

Day one of the show was open to trade only and the next three days were open to the public. According to the company, the event offered a good opportunity to show the products off to key retailers and a chance to introduce the general public to Lovehoney’s brands and to hear feedback from potential customers.

Across the four days, the Lovehoney team met with existing and potential clients from across Asia, including countries like Japan, Taiwan, South Korea, Philippines, Indonesia and China.


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11
May

Intimate Organics Rebrands as Intimate Earth; Available at Eropartner

ZWAAGDIJK, The Netherlands — Eropartner is now offering newly repackaged products from Intimate Organics, which has changed its name to Intimate Earth.

According to the company, the new name and look reflect the company’s passion and dedication for creating products made with unique combinations of healthy, body-safe ingredients from the earth. The labels are a series of different artwork that represents the natural elements of the earth and the bottles have transitioned to apothecary amber.

“There is so much beauty in the world, the design of our new packaging was inspired by all of the elements we see in nature; water, wood, metal, plants and earth,” said Rebecca Powley, creator of the original Intimate Organics brand. “We wanted our new look to embrace what we are most passionate about. Our entire collection of Arousal Serums, Signature Glides, Massage Oils, Toy Cleaners and Oral Pleasure Glides have been designed to help people fall in love and stay in love, naturally.”

Intimate Earth offers a healthy selection of sexual enhancement gels and sprays, as well as water-based glides. Each product is formulated for specific intimate uses, and the flavored glides are aspartame-free and have a sensual warming effect, while the therapeutic massage oils have high quality ingredients and captivating scents.

Eropartner carries the complete line of Intimate Earth products and will gradually introduce the newly packaged products, starting with the Green Tea Toy Cleaner, Relax Massage Oil Lemongrass & Coconut” and “Honey & Almond Aromatherapy Massage Oil.”

For further information on Eropartner Distribution, visit Eropartner.com or contact the Eropartner Distribution team at info@eropartner.com.

To find out more about Intimate Earth, visit Intimate-Earth.com or contact Powley at info@intimate-earth.com.


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9
May

Magic Wand Named in Time Magazine’s Top 10 Gadgets of All Time

NAPA, Calif. — The Magic Wand last week was named to Time Magazine’s one-time list of the 50 “Most Influential Gadgets of All Time.”

Featured in the top 10, the Magic Wand joined other “life-changing” devices such as the Apple iPhone, the Sony Walkman, the HP DeskJet and the Nintendo Entertainment System.

Time Magazine has published its list of the most influential persons of the year (previously Man of the Year) annually since 1927, featuring most sitting presidents, world leaders like Winston Churchill, Mikhail Gorbachev and Angela Merkel and also people, groups, ideas or objects that have significantly influenced the events of the year. However, Tuesday’s list of the “tech that forever changed the way we live, work, and play” was a one-time feature, the company says.

In its motivation, Time Magazine notes that fans and therapists have “extolled the Wand’s virtues,” and that it appeared on “Sex and the City” in 2002. It also notes the Magic Wand’s enduring association in popular vernacular with the company that invented it, Hitachi.

The Magic Wand, previously called the “Hitachi Magic Wand,” became widely known after sex educators like Betty Dodson, Joni Blank and Dell Williams recommended the massager to their clients, starting in the 1970s. Since then consumers have loved it for its power, quality and reliable satisfaction. In 2015, the Magic Wand Rechargeable, a cordless version of the massager joined the Magic Wand Original on store shelves.

“We are humbled that the Magic Wand has been recognized in this way by Time Magazine,” says Shay Martin, vice president of Vibratex, Inc., exclusive importer of the Magic Wand since 2000. “Consumers, therapists and reviewers have praised and recommended the Magic Wand for over 30 years; still it is an honor to see the ‘Cadillac of vibrators’ on this iconic one-time list by Time Magazine.”

The Magic Wand is no stranger to awards and recognition. In January, the Magic Wand Rechargeable was named Sex Toy of the Year at the 2016 XBIZ Awards. A year earlier, the Magic Wand Original won the SHE Award for Best Sex Toy for Women.

The Time Magazine feature is available here.

More information is available on MagicWandOriginal.com, and retailers may order it on Vibratex.com. Or, contact Vibratex at info@vibratex.com or (888) 558-9778.


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4
May

b-Vibe Introduces New Retailer Tools

LOS ANGELES — b-Vibe has announced its offering of in-store and web merchandising tools to help retailers promote the sex positive, education-focused brand.

According to the company, it currently offers a wide range of materials for creating a fun, sexy and approachable area within the anal toys section of a store.

Retail-savvy company director Alicia Sinclair brings her 10 plus years of professional experience to b-Vibe’s marketing initiative with retail-friendly merchandising tools and promotional material.

“The goal is to create a warm and welcoming, sexy and cool ambiance to the anal section of a retail store,” Sinclair said. “By offering a premium product that’s fun and sexy, it normalizes its use and encourages shoppers to buy.”

According to Sinclair, b-Vibe offers a retail-friendly in-store display that catches the eye with a subtle, cheeky “bum” shape, and further excites customers with a tester that enables them to see first-hand how this toy works.

“Seeing and touching a tester immediately excites the shopper,” Sinclair explains. “The tester allows the customer to touch and feel the softness of the material and the strength of the motors before they buy it.”

Designed with the retailer in mind, b-Vibe’s displays feature anti-theft components that keep the product and remote control safe. The company’s marketing materials also include planograms, signage, videos and product photos, to create a fresh and vibrant  in-store aesthetic.

Among b-Vibe’s merchandising tools are shelf talkers that establish branding, along with a set of freestanding easel signs that explains the functions of the rimming plug and anal play, further building upon b-Vibe’s branding. The signs can be set on store shelves or merchandised easily throughout the store for profit-boosting results

“Our branding and marketing tools speak specifically to those interested or curious about anal play and pulls them into the category while making them feel safe,” Sinclair said. “Many people don’t like to ask questions in adult stores, but with the proper marketing, you can spark productive conversations.”

Sinclair says that b-Vibe offers retailers plenty of versatility in merchandising.

“Products can be displayed among high-end, premium goods or can be used to draw people to the anal toys section by displaying it front and center,” Sinclair adds, noting, “b-Vibe can be cross-merchandised with videos within the anal genre, as well as lubricants, enemas and other consumable goods.”

The Rimming Plug is b-Vibe’s first product, with a waterproof remote control and incorporating rotating beads for a rimming sensation, plus tip vibration for orgasmic stimulation. This compact, body-safe, seamless, silicone plug is powerful, and is rechargeable by USB.

b-Vibe products will be showcased at the upcoming XBIZ Retreat, set for May 23-27 in Miami.

The b-Vibe Rimming Plug is now in stock and shipping to retailers. For more information, email sales@bvibe.com.


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2
May

Sensuous Opens U.K. Warehouse

SYDNEY — Australian company Sensuous has opened a warehouse facility in the U.K.

The warehouse, based in Hertfordshire, is up and running and already supplying customers, the company said. The first company to receive their goods from the new facility was British mega-company Lovehoney who placed their order last week.

“It is great to have a strategic foothold in Europe,” said Keith Jones, joint founder and CEO of Sensuous. “We have a range of fantastic products, but when we tell potential customers in Europe that everything is made and comes from Australia, you might as well tell them that it all comes from just the other side of Alpha Centauri.

“The location of the warehouse is not only ideally placed for serving the U.K., but it is also in a great position for the rest of Europe.”

Sensuous will be exhibiting at eroFame in Hanover later in the year. The company is based on the Gold Coast, where it manufactures a range of adult romance products all made in Australia and wherever possible made from natural ingredients.

For more information, visit Sensuous.com.au.


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27
Apr

SHE NY: We-Vibe, Pleasure Chest Team to Educate Masses

NEW YORK — The Sexual Health Expo is returning to New York, where pioneering sexual wellness brands We-Vibe and Pleasure Chest have joined forces to draw a record 5,000 attendees to the groundbreaking sexual wellness event set for Sept. 24-25 in Brooklyn.

In celebration of a banner year and as the registration sponsor of SHE NY, We-Vibe is sponsoring free admission to the first 2,000 attendees that register online.

“SHE has been amazing at connecting consumers with the brands and sexperts that champion sexual health and wellness,” says Stephanie Keating, We-Vibe brand manager. “We-Vibe returns to SHE New York to share our passion for education and the pursuit of pleasure with new audiences like never before. To make SHE NY our best yet, We-Vibe is inviting the first 2,000 registrants to attend the show completely free as our special guests.”

The Pleasure Chest has also reclaimed its role as the official Education Sponsor of SHE NY. Considered a staple in the sexual wellness arena, The Pleasure Chest has played an integral role in shaping SHE as the event’s recurring Education Sponsor. With stores in New York, Chicago and Los Angeles, the Pleasure Chest offers customers a specialized experience in a judgment-free environment, a huge variety of toys and a regular series of free workshops.

Last year’s SHE NY drew more than 2,500 attendees over the course of two days centered around education and products for achieving a better sex life.

In addition to The Pleasure Chest’s slate of engaging workshops led by the most sought-after sex experts, the latest edition of SHE NY will offer an opportunity for sexual wellness brand ambassadors and specialists to take the stage to discuss their products and other hot topics.

The new slate of brand-focused talks presents attendees yet another opportunity to gain knowledge of the latest and greatest in sexual health products in addition to SHE’s exhibition area, where today’s top intimacy products will be demonstrated. Additionally, a special media/press event is set to connect SHE exhibitors with leading journalists, bloggers and other media personalities.

Praised for its fresh approach by exhibitors, sex educators and consumers alike, SHE’s dynamic format has been touted by leading media outlets such as Cosmopolitan, CBS News, Vice.com, The Guardian, Playboy and Bustle, among others.

Emily Morse, sex expert and host of the top downloaded sex and relationship advice podcast Sex with Emily, will once again serve as SHE’s official spokesperson. The popular Sex With Emily podcast recently landed in the top 10 list of all iTunes podcasts.

Morse also is currently a weekly co-host on the nationally syndicated radio show “Loveline” with Dr. Drew Pinsky. Morse also has appeared as an expert on television shows, including the “Today Show” and “Dr. Drew HLN,” as well as countless publications such as The New York Times, Los Angeles Times and Huffington Post.

For more event information, visit SexualHealthExpo.com or email info@sexualhealthexpo.com.


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25
Apr

CalExotics Expands Silhouette Collection

LOS ANGELES — CalExotics has added new shapes to its award-winning Silhouette collection.

“Every product in Silhouette is crafted to be an extension of the body,” says Susan Colvin, founder and CEO of CalExotics. “They are effortless to use and the feeling of the material is incredible. These features are what set Silhouette apart from the competition.”

The Silhouette collection won the Creativity 45th Print and Packaging Award and most recently, the Silhouette S8 won the Red Dot Award for its design. According to the company, winning the award was no small feat, as more than 5,000 products were submitted.

The four new styles include the Silhouette S6 and S7, which are petite, ergonomically curved massagers. They offer incremental speeds plus an added five functions.

The S6 is designed with a slanted tip for full contact stimulation, while the S7 has a gentle body-forming curve with ridges that can be used to stimulate the entire body. Also new, the S21 and S22 are mini massagers with interchangeable tips. The S21 comes with a standard, arouser and “G” sleeve and the S22 comes with a bunny, scoop and “G” sleeve. Both styles can be used with or without the sleeves.

Jackie White, executive vice president of CalExotics, says, “These new massagers are already popular with our customers. They love the smaller shapes while still offering extreme power. Plus, they are versatile, making them perfect all users.”


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