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SHE NY: We-Vibe, Pleasure Chest Team to Educate Masses

NEW YORK — The Sexual Health Expo is returning to New York, where pioneering sexual wellness brands We-Vibe and Pleasure Chest have joined forces to draw a record 5,000 attendees to the groundbreaking sexual wellness event set for Sept. 24-25 in Brooklyn.

In celebration of a banner year and as the registration sponsor of SHE NY, We-Vibe is sponsoring free admission to the first 2,000 attendees that register online.

“SHE has been amazing at connecting consumers with the brands and sexperts that champion sexual health and wellness,” says Stephanie Keating, We-Vibe brand manager. “We-Vibe returns to SHE New York to share our passion for education and the pursuit of pleasure with new audiences like never before. To make SHE NY our best yet, We-Vibe is inviting the first 2,000 registrants to attend the show completely free as our special guests.”

The Pleasure Chest has also reclaimed its role as the official Education Sponsor of SHE NY. Considered a staple in the sexual wellness arena, The Pleasure Chest has played an integral role in shaping SHE as the event’s recurring Education Sponsor. With stores in New York, Chicago and Los Angeles, the Pleasure Chest offers customers a specialized experience in a judgment-free environment, a huge variety of toys and a regular series of free workshops.

Last year’s SHE NY drew more than 2,500 attendees over the course of two days centered around education and products for achieving a better sex life.

In addition to The Pleasure Chest’s slate of engaging workshops led by the most sought-after sex experts, the latest edition of SHE NY will offer an opportunity for sexual wellness brand ambassadors and specialists to take the stage to discuss their products and other hot topics.

The new slate of brand-focused talks presents attendees yet another opportunity to gain knowledge of the latest and greatest in sexual health products in addition to SHE’s exhibition area, where today’s top intimacy products will be demonstrated. Additionally, a special media/press event is set to connect SHE exhibitors with leading journalists, bloggers and other media personalities.

Praised for its fresh approach by exhibitors, sex educators and consumers alike, SHE’s dynamic format has been touted by leading media outlets such as Cosmopolitan, CBS News,, The Guardian, Playboy and Bustle, among others.

Emily Morse, sex expert and host of the top downloaded sex and relationship advice podcast Sex with Emily, will once again serve as SHE’s official spokesperson. The popular Sex With Emily podcast recently landed in the top 10 list of all iTunes podcasts.

Morse also is currently a weekly co-host on the nationally syndicated radio show “Loveline” with Dr. Drew Pinsky. Morse also has appeared as an expert on television shows, including the “Today Show” and “Dr. Drew HLN,” as well as countless publications such as The New York Times, Los Angeles Times and Huffington Post.

For more event information, visit or email

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CalExotics Expands Silhouette Collection

LOS ANGELES — CalExotics has added new shapes to its award-winning Silhouette collection.

“Every product in Silhouette is crafted to be an extension of the body,” says Susan Colvin, founder and CEO of CalExotics. “They are effortless to use and the feeling of the material is incredible. These features are what set Silhouette apart from the competition.”

The Silhouette collection won the Creativity 45th Print and Packaging Award and most recently, the Silhouette S8 won the Red Dot Award for its design. According to the company, winning the award was no small feat, as more than 5,000 products were submitted.

The four new styles include the Silhouette S6 and S7, which are petite, ergonomically curved massagers. They offer incremental speeds plus an added five functions.

The S6 is designed with a slanted tip for full contact stimulation, while the S7 has a gentle body-forming curve with ridges that can be used to stimulate the entire body. Also new, the S21 and S22 are mini massagers with interchangeable tips. The S21 comes with a standard, arouser and “G” sleeve and the S22 comes with a bunny, scoop and “G” sleeve. Both styles can be used with or without the sleeves.

Jackie White, executive vice president of CalExotics, says, “These new massagers are already popular with our customers. They love the smaller shapes while still offering extreme power. Plus, they are versatile, making them perfect all users.”

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Net 1on1 Launches Bound Leather Brand

SHOREHAM-BY-SEA, U.K. — U.K. wholesaler Net 1on1 has launched Bound, a collection of BDSM gear.

The new line is the latest addition to the supplier’s established Loving Joy brand and is designed for serious dominants, submissives and those wanting to take bondage to the next level, the company says.

Available to purchase beginning on May 23, Bound features leather products that are soft and padded for comfort, but sturdy for advanced and lengthy play, including high-quality crops, blindfolds, leashes, hog ties, ball gags, paddles, floggers, collars, ankle cuffs and wrist cuffs.

“We’re incredibly proud of BOUND and the quality of the nubuck leather, which will believe will be a real game-changer in the bondage market,” Net1on1 Head Buyer Danielle Warn said. “Given the growing interest in BDSM and that the market is still growing, we’re confident that the quality and design of the products will be a winner. Our customers are ordering more and more bondage accessories every year and we have already seen record-breaking pre-orders for the range, which just goes to show that the market is crying out for professional leather products that are uniquely both affordable and professional.”

Items in the Bound collection include: Nubuck Leather Leash & Collar, Nubuck Leather Flogger, Nubuck Leather Wrist & Ankle Cuffs, Nubuck Leather Padded Paddle, Nubuck Leather Solid Ball Gag, Nubuck Leather Blindfold and Nubuck Leather Heart-Shaped Crop.

To find out more about Net1on1 and the Bound range, visit

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Magic Silk Releases Silk Knit, Timeless Elegance Collections

HAUPPAGE, N.Y. — At this month’s International Lingerie Show, Magic Silk introduced two new collections featuring the company’s new redesigned packaging.

Magic Silk’s new collections include the Silk Knit line of men’s underwear and the Timeless Elegance, a collection of G-strings, thongs and panties.

“We are extremely pleased with the results of the show,” said Jeff Baker, president of Magic Silk and Male Power. “But we are equally gratified by the wonderful feedback we received from our valued customers, who have been highly complimentary about the quality of our garments, volume of sales they have enjoyed, and our friendly and talented team. They demonstrated that enthusiasm by placing many new orders in Las Vegas.”

Magic Silk and Male Power’s booth spanned 50 feet, which the company says was its largest-ever display. The booth featured oversized graphics showcasing the brand’s latest lines

To see the company’s new product lines and catalogs, visit and, or call (888) 889-8081 and (800) 447-4720.

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Icon Brands Offers ‘Kitsch Kits’

LOS ANGELES — Icon Brands has announced the release of its novelty “Kitsch Kits,” covered in 1950’s bag-style packaging, with names such as “The Secretly Kinky Kit,” “The Rich Bitch Kit,” “The Butt Freak Kit,” and “The Newly Single Kit.”

“We all know someone they’d be perfect for, and why shouldn’t they have a kit too?” asks Icon Sales Director Jenny Tse. “And these bags are packed! At just $15 wholesale, they contain things [such as] silicone vibrators, silicone plugs, premium Vie Lubricant, handcuffs, blindfolds, you name it.”

Tse says that Icon wanted to offer a kit that would be a perfect gag, bachelorette, or birthday gift.

“Kits can just be so dry, we wanted ours to be a little fun,” Tse explains. “So the packaging acts as a card, and the pleasant surprise is just how much is inside.”

Icon started shipping its Kitsch Kits last week, and reveals that the response has been so strong that it is already planning extensions of the line for ANME in July.

“It’s a line that can just go on and on,” said Tse. “Everyone wants their funny bone tickled… no pun intended.”

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Cloud 9 Novelties Adds F-Slider Pro

PENNSAUKEN, N.J. — Cloud 9 Novelties, which is available exclusively through Williams Trading Co., has added the F-Slider Pro.

The F-Slider Pro is a self-pleasuring chair that can be used alone or with a partner.

“The F-Slider uses your natural body movement to provide stimulation in a comfortable seated position,” the company says.

The self-powered sex rocker comes complete with universal adapters to fit Doc Johnson’s Vac-U-Lock or any harness compatible dildo.

“Powered by the movements of your body this F-Slider provides complete control over the speed depth and rhythm of penetration,” the company said.

Cloud 9 Novelties is a product line exclusive to Williams Trading customers. Cloud 9 Novelties offers couples friendly toys that appeal to both men and women.

Cloud 9 Novelties product support for retailers includes free e-learning courses at Williams Trading University (WTU) and in-store merchandising support. WTU is a free e-learning program available exclusively to existing and new Williams Trading accounts. Online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

To learn more about Cloud 9 Novelties, customers can login at For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit

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Doc Johnson’s Chad Braverman Interviewed on KABC Radio

NORTH HOLLYWOOD, Calif. — Chad Braverman, Doc Johnson’s chief operating officer and chief compliance officer, yesterday was interviewed for a segment on KABC-AM (790) radio.

Braverman was a guest on “The Drive Home With Jillian Barberie and John Phillips.” On air, he discussed life as the successor to a sex toy empire, the company’s long-standing practice of local manufacturing, and being the first in the industry to mold adult stars for toys.

“That was first done by Doc Johnson about 35 years ago,” Braverman said. “It was John Holmes.”

Doc Johnson, the U.S.’s largest manufacturer of adult novelties, celebrates its 40th anniversary in business this year. The North Hollywood, Calif.-based company employs a staff of 500 at the its 215,000-square-foot campus.

On Doc Johnson’s commitment to keeping the bulk of its product manufacturing in the U.S., Braverman said, “My dad [company founder Ron Braverman] knew that he could have made more profit with this company by going to China. But when you start something, you see what it means to wake up every morning and open up your doors to over 350 employees.

“We’re lucky in regards to what business we are in,” he said. “We’ve been able to weather a lot of storms, and it’s something we’ve taken a lot of pride in.”

Braverman’s company has been in the spotlight this week after the LA Weekly published a photo essay and full-length article on the sex toy company.

“It’s wonderful to be recognized by the local media as a company that’s making positive contributions to the greater Los Angeles community and leading others by example,” Braverman said. “When topics like job creation or buying American come up, not many people would immediately think of this industry, but for the past 40 years Doc Johnson has remained committed to manufacturing the vast majority of our products right here in California.”

Listen to the KABC interview here by clicking on the April 4 4 p.m. segment. View the LA Weekly photo essay here and the full-length feature here.

For more information on Doc Johnson products or for catalogs and supplements, marketing materials including posters, signage and plan-o-grams, visit Doc Johnson’s online B2B Resource Center at or contact

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Analysts Forecast 6.91% Growth Rate in Global Sex Toys Market

DUBLIN — Analysts with Research and Markets, which today published a whitepaper titled “Global Sex Toys Market 2016-2020,” are forecasting a compound annual growth rate of 6.91 percent in the global sex toys market for the next four years.

“Sex toys are sexual stimulation devices used to enhance pleasure and create a memorable experience for the user,” Research and Markets analysts said. “These toys are quickly gaining prevalence and traction in the market. They are entering the mainstream market because of growing acceptance.

“The adoption of these products is expected to increase in the coming years across all age groups due to increasing awareness and wide availability of sex toys. Among various sex toys, vibrators and cock rings are the predominantly used sex toys.”

Wearable technology is an innovation in the sex toys industry, which is predominately shaping the dynamics of the market, analysts said.

“In the current scenario, remote-controlled wearable sex gadgets are available in the market. These gadgets provide vibrations and thus enhance sexual pleasure. OhMiBod is one such sex toy brand that is equipped with this technology.”

The report, “Global Sex Toys Market 2016-2020,” was prepared based on an in-depth market analysis with inputs from industry experts, including those from Ansell Healthcare, Doc Johnson, BMS Factory, LELO, Luvu Brands, Adam & Eve, Aneros, Bad Dragon, Beate Uhse, Crystal Delights, Eve Garden, Fun Factory, Happy Valley, Je Joue, Jimmyjane, Laid, LoveHoney, OhMiBod, Tantus and Tenga.

Pictured: OhMiBod’s Lovelive ad

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We-Vibe Granted European Patent

OTTAWA, Ontario — Standard Innovation announces that the European Patent Office has granted the company a patent covering the We-Vibe couples vibrator.

European Patent EP 1 824 440 B1 extends intellectual property protection of the company’s couples products in the European marketplace. Granted on March 9, the patent is now being validated in all designated European Patent Organization member states.

“Bruce Murison invested years of this life to invent and bring to market the world’s first couples vibrator,” said Frank Ferrari, president of Standard Innovation. “Seeing our flagship patent granted in Europe, a key We-Vibe market, is further recognition of Bruce’s innovative achievement.”

Standard Innovation says it will continue to enforce its intellectual property rights and protect itself from those who distribute, market and/or sell products that infringe its patents. Patents that protect its innovative couples vibrator products are held in Australia, Canada, China, Europe, Hong Kong, Mexico and the U.S.

Samson & Partner represented Standard Innovation before the European Patent Office, and Osler, Hoskin & Harcourt LLP is the company’s coordinating intellectual property counsel.

Standard Innovation’s distribution and retail partners with any questions may contact the company at

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Doc Johnson Introduces Missy Martinez Product Line

NORTH HOLLYWOOD, Calif. — Doc Johnson has announced the official release of new products featuring adult star Missy Martinez.

The Hustler Magazine cover girl visited Doc Johnson’s campus in North Hollywood late last summer to have her body molded for the exclusive line.

“Being molded has always been a career goal of mine and to be chosen by the best in the business, Doc Johnson, is unbelievable and icing on the cake!” Martinez said. “I can’t wait for my fans to be able to get their hands on my molds!”

Martinez first became interested in an adult entertainment career after attending a porn convention as a college student, and reached out to talent managers via e-mail. She filmed her first scene for Digital Playground in 2009.

“Developing products with performers who have such dedication to their fans is always exciting, especially someone as funny and gracious as Missy Martinez,” Doc Johnson COO/CCO Chad Braverman said. “The Doc Johnson family of girls is very important to us, and Missy is a terrific addition to the roster.”

Missy Martinez molded products, like every item in Doc Johnson’s All Star Porn Stars line, is made in America.

For more information on Doc Johnson products, catalogs, supplements and marketing materials including posters, signage and plan-o-grams, visit Doc Johnson’s online B2B Resource Center at or contact

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