PENNSAUKEN, N.J. — Williams Trading expands its range of sexual wellness products with the addition of an assortment of massagers from BodiSpa.
“We were really blown away by the innovation behind each item,” Williams Trading Vendor Liaison Manager Erin M said. “Between the Traveler neck-pillow with speakers, that can be hooked up to a tablet or smart phone to play music, or the Almighty with the hot and cold activation, we had so much fun trying out these items at the ANME show last January. Yes, there were still personal massagers and items targeting the adult market, but for a moment you really felt like having been transported back to a ‘Sharper Image.’ Just really cool, cutting-edge stuff.”
Williams Trading, which is celebrating its 40th year in business, says it hopes to position BodiSpa’s Almighty as a therapeutic, restorative approach to auto-stimulation, couples play, as well as for the general soothing of tired muscles.
BodiSpa also offers the Wand (Rechargeable and Non,) The Octopus, the Must, The Ultimate, The Magic Bullet, The Rabbit, The Mini Deluxe, The Hand, The Four Head (rocket,) Rechargeable Egg, Tripod Vibrating Massager and the inclusive Wellness Kit.
“This is how we remain ahead of the curve and stay relevant in the industry; by always keeping an eye out for what’s in demand,” Erin V. said. “With BodiSpa, retailers will be able to tap into a whole niche of end users who want a blissful, holistic experience in the privacy of their own home.”
To view Williams Trading’s Spring Fling 2014 catalog, click here.
VALENCIA, Calif. — Shibari Wands has added four new wand attachments, three versions of other popular vibrator lines, and a water-based lubricant.
“The response from retailers and distributors for our flagship wand vibrators has been positive, with strong orders and re-orders,” Shibari Wands Product Development Manager Marina Fournier said. “To meet their request for additional products, we decided to expand our line by offering other popular vibrator styles, attachments for our wand vibrators, and a personal lubricant; therefore, partners now have a full line of Shibari Wands products to offer consumers. We continue to ensure our price points are more reflective of a new millennium consumer market; all of our products are much more affordable which should appeal to everyone at the distributor and retail level, as well as the consumer.”
The four new Shibari Wands attachments — Arch, Linear, G-Spot Ecstasy and Triad — provide penetrative stimulation, and all fit easily on the cushion head of all Shibari Wands. According to the company, Linear provides the most basic of penetrative vibrations; Arch comes with a curve to reach the user’s most sensitive spots while thrusting. G-Spot Ecstasy features a bulbous head to reach the G-spot, and a cupped base to allow for wider, deeper vibrations on the clitoris and the perineum. Triad turns any Shibari Wand into a double-penetration vibrator, with extensions that stimulate the clitoris, vagina, perineum, and tush all at once.
In addition to the wand attachments, Shibari Wands offer the Shibari Surge 10X Bullet vibrator, which comes with a connected remote control; the waterproof Shibari 7” Multi-Speed vibrator; and the discreet, waterproof Shibari Pocket Pleasures, which come with four attachments. The addition of the water-based Shibari Personal Lubricant, offered in two bottle sizes, rounds out the expanded product line.
The Shibari HALO is a sleek, 10-speed waterproof power vibrator with a bendable neck and cushion-feel massage head. Wireless and rechargeable via a USB charger, the unit is encased in non-phthalate, FDA-approved body-safe silicone. The Shibari HALO comes in two colors, purple and pink, with a glossy, tapered, white ABS handle.
The Shibari My Wand comes in white, with a six-foot cord, two speeds, and a bendable neck. The Shibari My Wand 10X also comes with a similar cord and bendable neck, but comes in purple from head to handle, with 10 different speed and vibration combinations.
Both the My Wand and the My Wand 10X are also available in wireless, rechargeable versions. All Shibari Wands are compatible globally with the use of a travel converter / adapter to comply with international voltage requirements.
“Distributors and retailers will also be pleased to know that our Halos, My Wands, and the entire expanded product line are available, in stock and ready for immediate shipping without restrictions,” Fournier said.
LOS ANGELES — California Exotic Novelties has announced vibrating additions to its Booty Call Collection.
“Booty Call is all about the bum,” said Susan Colvin, president and CEO of California Exotic Novelties. “This incredibly popular collection is a hit with both beginners and advanced users. The new products are incredibly powerful and versatile, and we think they are destined to be the hottest new booty toys of the year.”
Four new Booty Call products are available; Each is powered by a removable, multispeed bullet, which is operated with a controller.
The Booty Shaker is a beaded, graduated probe available in black and purple. The Booty Glider is a smooth probe available in pink and purple.
The Booty Call Vibro Kit, available in pink and purple, features two probes — a Shaker and a Glider. They may be used together or independently.
The Booty Call Double Dare is a single unit, with a Shaker and Glider joined together with the center ring. It also comes in pink and purple.
Jackie White, vice president of sales, said “The new Booty Call items are cute, fun and offer something for everyone. They look great merchandised with the other Booty Call products.”
White added that retailers are encouraged to utilize CalExotic’s free Visual Merchandising Plans and “make an entire wall with Booty Call.”
For more information about the Booty Call Collection, the Visual Merchandising Plan and other products from California Exotic Novelties, visit www.CalExotics.com.
VISTA, Calif. — Paradise Marketing has introduced “Condom Cocktails,” a new condom collection that features flavors inspired by consumers’ favorite cocktails.
The company said that instead of using traditional candy-like varieties, it has infused its lubricated condoms with the tastes of Appletini, Piña Colada and Strawberry Daiquiri to give grown-up shoppers a modern flavored condom designed for a discerning palette.
“We wanted to create a line of condoms that feature hints of our favorite happy hour beverages, rather than sweet fruity flavors that dominate the product category,” CEO Dennis Paradise said.
He added, “It simply made sense to offer an alternative that would appeal to a wider range of adult shoppers, especially those who might not typically try a candy-flavored condom. So we sent out surveys and did our due diligence to choose the right flavor profiles and then replicate them — alcohol-free, of course — in the form of a water-based lubricated condom. And the customer response so far has been fantastic.”
Paradise Condom Cocktails are available in 40-count bowls for the nightstand or as a point-of-purchase display, with each condom individually packed for portability in a pocket or purse.
The company noted that the condoms are made of natural rubber latex, amply lubricated, and tested to exceed current U.S. FDA requirements.
To order the products, email email@example.com.
LOS ANGELES — Dreamgirl International has launched its 2014-2015 Encore Collection of flirty and vibrant-colored hanging and packaged lingerie, clubwear and hosiery.
“Our Encore 2014 Collection Catalog continues the fashion forward, trend-right brights theme,” said Susan Feldman, Dreamgirl’s senior vice president of merchandising and design. “We take it to a whole new level with an array of naughty styling details that play deliciously with a vibrant color story for the promise of some very delectable nights ahead.”
Dreamgirl’s execs say that the spring and summer collection feature a tantalizing array of new and best-selling styles reinterpreted into a playful palette of colors such as luscious lime, sizzling hot pink, tasty turquoise, irresistible Iris, candy coral, black licorice and the new whipped-cream white.
The fun and playful editorial themes throughout the catalogue embody fun and freshness with a youthful, candy-colored appeal, they say.
Dreamgirl International is one of the fastest growing costume and lingerie manufacturers in the world with 12 U.S. sales reps nationwide and more than 20 international distributors.
“We are looking forward to an exciting 2014-2015 season,” said Christopher Scharff, Dreamgirl’s CEO.
PHOENIX — Entrenue has announced the release of the We-Vibe II Plus, Tango by We-Vibe, and Touch by We-Vibe.
The company said the three new products feature premium packaging and merchandising for a stronger in-store brand presence. The Standard Innovation Corporation vibes also feature enhanced functions and features inspired by customer request.
The We-Vibe II Plus maintains the brand’s iconic flexible “C” shape and feel but with 30 percent more power than the We-Vibe II, and made with 100 percent waterproof medical grade silicone to let couples get creative. This new unit also features an inductive charging base with USB connection and revamped packaging to match the rest of the We-Vibe family.
Possibly the most powerful mini-vibe, the new Tango by We-Vibe features a rumbling vibration and tapered tip for targeted stimulation. Its compact, slender shape allows it to fit into almost any product powered by a 2.5-inch bullet to transform it into a superior personal massager. The waterproof unit is completely submersible, offers eight vibration settings, and is now USB rechargeable with a low-power alert. The vibe is available in vibrant pink and blue.
The enhanced Touch by We-Vibe has been updated with soft medical-grade silicone that glides across the skin while delivering a deep rumble. This contoured intimate massager is also waterproof, features eight vibration modes, and features USB chargeability. It also boasts a new low-power alert.
“We-Vibe is an amazingly prominent brand that has performed incredibly well for us since the very first We-Vibe design debuted,” Entrenue President Joe Casella said.
He added, “Standard Innovation continually strives to create the best products using consumer feedback to improve on an already very popular product line, and we’re always impressed. Our customers are willing and excited to order the newest items sight unseen because they are so confident in the quality, workmanship and performance of each item. We expect these three new releases to be home runs.”
To place a product order, call (800) 368-7268, or email firstname.lastname@example.org.
PARIS — French sex toy retailer Dorcel Store has launched a Valentine’s Day-themed campaign to promote its vibrators.
An ad shown on TV and in print shows a photograph of a pink rabbit-style vibrator topped with the words, “Fuck Valentine’s Day.”
The ad is being shown on the Dorcel’s digital channels in France, as well as in the magazines Technikart, SoFoot and WAD.
Dorcel Store is the official shop from Marc Dorcel, the French porn producer
Olivier Bouas-Laurent, who is the founder of ad agency Mademoiselle Scarlett, said: “According to famous national institute INSEE, 36 percent of women in France are single. Our idea was to help singles having a nice 2014 Valentine’s Day as couples.”
The Dorcel Valentine’s Day campaign follows a similar creative by Mademoiselle Scarlett for Easter. The Easter ad featured a chocolate brown vibrator and the words, “Enjoy yourself without getting fat” and “happy Easter ladies.”
LOS ANGELES — The Screaming O has set out to inspire springtime sex toy shopping with the ColorPoP collection of mini vibes and vibrating rings available in colorful neon shades. Known for its bright colors and fun attitude, The Screaming took five of its best-selling SKUs and gave them an on-trend twist for the new line.
ColorPoP is comprised of the O Wow, Big O and Big O 2 vibrating erection rings; the FingO’s finger vibe; and super-powered Bullets – five of The Screaming O’s most popular consumables. Each available in a selection of bright neon shades, ColorPoP is designed to bring couples “the ultimate in vibrant vibration, and breathes life into any slatwall display or bedside toy chest.”
“We took a budding style trend from the mainstream world and gave it The Screaming O treatment, resulting in a product line that piqued the interest of our retail and distribution partners during our ANME preview,” The Screaming O partner Conde Aumann said. “These new ColorPoP vibes are super-powered with super-bright colors to make them even more fun for Screaming O fans. Each SKU offers the same features and benefits of their more modest counterparts – some now with multifunction motors – boasting a brilliant boost that’ll brighten everyone’s day!”
• The ColorPoP O Wow is powered by a three-speed plus pulse Screaming O Bullet with a stretchy and snug erection ring. Available in brilliant Blue and radiant Orange.
• The ColorPoP Big O features a four-function motor (three speeds plus pulse) with pleasure ticklers and an erecting ring for intimate enhancement. Available in hot Pink and neon Green.
• The ColorPoP BigO O 2 double vibrating erection ring features two motors for dual-action sensations – three speeds plus pulse on top and one strong-and-steady speed on bottom for mutual satisfaction. Available in neon Green and brilliant Blue.
• The ColorPoP Bullets match the three-speed plus pulse power of the top-rated Screaming O Soft Touch Bullets with intense bursts of super-bright colors. Available in brilliant Blue, neon Green, hot Pink, radiant Orange and glowing Yellow.
• The ColorPoP FingO’s are designed to “put power at shoppers’ fingertips” with a compact, three-speed plus pulse bullet vibe that fits around any finger. Available in radiant Orange and hot Pink.
The ColorPoP collection is now shipping.
For more information about The Screaming O, click here.
NEW YORK — Hustler Lingerie has added new vibrating panties styles, which are currently available for pre-order.
“Distributor pre-orders have been skyrocketing since we introduced these sexy and stimulating panties,” the company said. “Featuring the chic style and comfort that Hustler Lingerie is known for, our new vibrating panties not only look great but they provide powerful, discrete stimulation.”
Hustler Lingerie’s new stimulating panties come in five different styles.
The Lace Up Back Vibrating Panty by Hustler Lingerie includes a powerful bullet that is discretely hidden in the panty. It is available in black with hot pink lace in the back.
Hustler Lingerie’s Clitoral Stimulating Thong with Beads is a lace thong with pearl-like beads strategically placed for clit stimulation. The thong comes in black, red and pink.
The Vibrating Lace Thong with Stimulating Beads features a hidden bullet for with stimulating beads for enhanced sensation. It is available in black.
The Vibrating Lace Thong is available in red and black and features a discrete bullet; while the Lace Thong with Stimulating Beads provides quiet stimulation.
For sales, visit ElectricDistro.com.
NEW YORK — Nasstoys has released three new Anal Trainer butt plugs that it says were designed with the beginner in mind.
All three shapes are encompassed by Nasstoy’s RAM Collection for men, and were unveiled last month at the ANME Founders Show in Burbank, Calif. Each plug is available in flesh tone or black, which the company says are the the two most popular colors for men.
“Instead of saturating stores with colors that won’t sell, we decided to keep our offerings to the colors that will move product and please the end-user,” explained Kathryn Hartman, director of sales and marketing for Nasstoys. “Time has proven that flesh tones and black toys are the two best-selling colors among the male market, regardless of sexual orientation.”
RAM Collection Anal Trainers #1, #2, & #3 each have a unique shape and are modest enough in size to appeal to a backdoor beginner. All three styles are made from 100 percent premium silicone and feature a strong retrieval ring.
“Whether it’s a straight man who likes the idea of pegging or a gay man who wants to bottom but can’t handle the discomfort, our Anal Trainer plugs can help him prime the area so intercourse will be more comfortable,” Hartman said. “While he is preparing for the main event and showering, he can use one of these plugs to help relax the anus. So when it comes time to engage with a partner, he won’t ruin the moment squirming because it is uncomfortable.”
The new Anal Trainer plugs round out Nasstoys’ growing RAM Collection for men, that includes the Turbo Pump and Pleasure Pack, as well as classic Beaded Cockrings and Vibrating Penis Extenders. The collection also includes inflatable Anal Balloons and Vibrating Plugs that help anal novices take their play to the next level.
Nasstoys’ RAM Collection Anal Trainers are now in-stock available. For more information or to place an order, email email@example.com.