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Classic Erotica Debuts New Products, Catalog

CHATSWORTH, Calif. — Classic Erotica debuted a new comprehensive catalog, as well as several new items.

The catalog, which features a magazine-style cover, features a new format that was designed to educate customers as well as captivate them visually, the company says.

During the recent ANME Show, Classic Erotica also unveiled several new items from the brands Crazy Girl, Max 4 Men and Body Boudoir. The company’s Coochy shave cream debuted a new fragrance, a new look and a line extension called the Coochy Pretty Parts Collection.

ANME also marked the first public appearance by Classic Erotica and Jelique as a “hot new couple.” Classic Erotica acquired Jelique earlier this year and is now offering a Classic Erotica-branded Jelique catalog.

“Every show we do is an opportunity to reconnect with existing customers and introduce ourselves to new customers,” Classic Erotica Sales Manager Lynn Swanson said. “Our booth is always busy, but this year was over the top. Traffic in the booth and feedback was phenomenal. It’s always a great time getting to do what we love to do each year.”

Classic Erotica President Loren Levy said, “Every year we try to go above and beyond our customers expectations to bring them new, exciting products and innovative ways to sell and promote each new item and this year was no exception.”

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Sportsheets’ Products Featured in Mainstream Media

HUNTINGTON BEACH, Calif. — Sportsheets International products have been featured in a number of mainstream media outlets, the company announced.

The August Issue of Cosmopolitan Magazine chose Sportsheets’ Vibrating Mesh Sponge from its Sex In The Shower line as its Sex Toy of the Month.

“What’s the best sex toy that no one would ever guess is a sex toy? A bullet vibe that hides in a loofah of course. Just pop the mini vibe out to get your H2Orgasm on (alone or with a partner). Then hang it back up next to your shampoo. No one will ever know,” Cosmo wrote.

“The timing for the Vibrating Mesh Sponge being chosen as Sex Toy of the Month in Cosmo couldn’t have been better,” said Julie Stewart, President of Sportsheets. “The issue hit the streets and arrived in mailboxes just days before the ANME Show started so we had everyone scouring every gas station and 7/11 in the Valley trying to find as many copies as possible. It is always an honor to be mentioned in Cosmopolitan; but to be named Sex Toy of the Month is one of the biggest honors a novelty company can achieve.”

Sportsheets said it was also featured in Cosmo earlier this year at January’s ANME Show when a number of their products were featured in an article outlining the best toys to use to create a ‘Fifty Shades of Grey” fantasy. The six-page article also quoted Stewart.

“There is nothing better than having customers coming to your booth and seeing a copy of the largest distributed women’s magazine in the world sitting at your booth with your product proudly published in that magazine,” Stewart said.

Sportsheets also landed coverage on online news site Bustle in an article entitled “5 Cheap Sex Toys For Better Orgasms, Because Babes On A Budget Deserve To Get Off Too.” Out of the five sex toys selected by writer Rachel Khona, two came from Sportsheets.

The number three toy in the article came from Sportsheets’ Sex In The Shower Collection. “If you don’t have a tub like Beyonce’s, your best attempts at surfboarding may have been an exercise in futility. Not to fear, even the most un-athletic of you can feel like shower goddesses with the help of this handy dandy shower footrest. Because showers are not just for getting clean ladiezzz. Stick one of these babies on the wall of your shower and use it to prop your foot up or grip onto for easier action. Tada. You could be a regular acrobat with one of these,” Khona said.

Coming in at number four was Sportsheets’ Back Beginner’s Handcuff. Khona wrote, “Pretend you’ve been arrested and locked to your bed with these cheap and comfy handcuffs by Sportsheets. They cost as much as three bevs from the coffee shop, so if you can chill on that caffeine habit you can easily afford these. Plus you’ll be way less jittery in the morning. Win-win, bishes.”

“We always love reading the love, sex, dating and relationship articles on Bustle and when we saw the headline for the article we were so excited to see which toys had made the cut. For us to have not one, but two toys on their list absolutely blew us away,” said Emily Silva, Sportsheets’ product specialist.

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Nasstoys Expands All-American Whoppers Line

NEW YORK — Nasstoys has expanded its All American Whoppers brand with the addition of the All American Ultra Whoppers.

“Not only do we have super-sized additions to our best-selling brand of suction cup dongs and insertables, we’ve added extension sleeves that will super-size any penis,” said Kathryn Hartman, director of sales and marketing for Nasstoys. “These extension sleeves will make any man feel like a super hero. They provide pleasure to the wearer, while he saves his partner’s sexual day, either male or female.”

The All American Whoppers extension sleeves are made of TPR that is fleshy and soft. They add length and girth for men.

The new All American Ultra Whopper instertables include 9, 10, and 11-inch suction cup base dongs, as well as 9, 11, and 14-inch non-suction cup base dongs. All are realistic and made of high grade, phthalate-free PVC available.

“We’ve upsized the brand because people need more in the bedroom,” Hartman said. “They can expect more and better from Nasstoys in the future. Like always, we will continue to improve our brands and give people what they want.”

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Pipedream Wraps Successful ANME, Wins StorErotica’s Top Honor

LOS ANGELES — Pipedream closed a successful summer ANME show in high spirits after scoring the top honor at Monday night’s StorErotica Awards.

With five total nominations, the manufacturer took home the coveted accolade for Novelty Company of the Year.

“I want to thank Kris, Lacy, and the entire StorErotica team for putting on a great awards show, and I want to thank everyone in the industry for voting for us as Novelty Company of the Year,” said Pipedream chairman and CEO, Nick Orlandino. “We work hard to make our brands stand out among the crowd of choices, and this award proves that Pipedream continues to lead the industry as the No. 1 adult novelty manufacturer in the world.”

ANME at the Burbank Marriott marked the debut of anticipated new collections including the comprehensive 50-plus piece Fantasy C-Ringz, Icicles Gold Edition, and Pipedream Extreme Toyz Mega-Bators. In addition, the company unveiled extensions to its Fetish Fantasy Series and Neon lines. Sir Richard’s Condom Company also made their debut as Diamond Products’ latest addition to their family of brands.

“Year after year, our customers are most impressed by how Pipedream continues to introduce new brands and innovative products,” said VP of Product Development Rob Phaneuf. “We try hard to develop lines that fill a niche and give our customers a reason to buy.”

“Our entire staff was constantly busy writing orders,” said VP of Sales Steve Sav. “All the feedback we received was extremely positive — customers were very pleased to see that we continue to offer the most unique products that are easy for them to sell.”

Customers are urged to pre-order the new collections now while supplies last.

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JOYDIVISION, Cosmopolitan Partner for Pleasure Products Collection

ATLANTA — JOYDIVISION, a major European pleasure products manufacturer, today announced a partnership with Cosmopolitan, the iconic international women’s media brand, to develop a collection of products.

According to the company, “the line will encourage satisfying, responsible engagement for a woman and her partner, and will feature world-renowned German engineering, innovative design and highest grade body-safe materials.” Items also come with a two-year replacement warranty. Cosmopolitan pleasure products will launch in Europe in the fourth quarter of 2015, with expansion to further markets outside the U.S. planned for 2016.

With 68 million unique visitors across its global sites, Cosmopolitan delivers news on love and relationships, work and money, fashion and beauty, health, self-improvement and entertainment in 80 countries and 35 languages.

“Cosmopolitan is a great match for us — the brand encourages women to own their sexuality and now those women will have a line of elegantly-designed products that will help them do just that,” said Oliver Redschlag, JOYDIVISION’s founder and CEO. “We’re developing a full product plan with a global vision for women’s sexual health and wellness.”

“We’ve gotten early feedback from retailers across a wide spectrum, and they anticipate the brand will be a significant player in the space,” says Marcus West, senior vice president of sales and marketing at JOYDIVISION.

“Women look to Cosmopolitan for real-world advice and information about sex and relationships,” said Kim St. Clair Bodden, senior vice president, editorial director of Hearst Magazines International. “These products will give them a new way to have fun, experiment and find fulfillment.”

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Kheper Games Releases New Party Games

SEATTLE — Kheper Games has announced the release of Adult Charades and The World’s Most Ridiculous Drinking Games.

Both games are now shipping and will be formally launched at the upcoming ANME show along with nine other new items from Kheper Games, the company says.

Adult Charades is an adult party game that is designed towards couples or a group of friends wanting to play a risqué party game where drinking is not required. The game includes 480 Charades, a timer and score pad. Players take turns trying to get as many charades guessed correctly from a card of six charades in one minute. Examples include: “Horny Devil,” “Impotent,” and “The Little Man in the Boat.”

The World’s Most Ridiculous Drinking Games is a collection of 30 games from around the world.  For example, Freckles from Lithuania has players squashing desserts and Opossum from New Zealand has players doing contests similar to the ones that the country’s locals competition to see who will be the last to fall out of a tree while drinking.

“In addition to enjoying games with their significant others, adult store customers also want to have a good time with their friends,” Kheper Games CEO Brian Pellham said. “These unique and hilarious games will be the hit of any party and any store’s adult games section. They’re just fun!”

For more details on Adult Charades and The World’s Most Ridiculous Drinking Games, by Kheper Games, email

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PHS Now Offering Bijoux de Nip Pasties

PHOENIX — PHS International is now offering adult retailers Bijoux de Nip pasties with merchandising to match.

The range includes 75 designs, including styles adorned with beads, feathers, silver charms and bells.

“We tested our first sets at the January ANME show and the response from customers was so overwhelming — everyone wanted Bijoux de Nip pasties in their stores,” PHS International CEO Chuck Harnish said. “So we set to work to complete enough stock to accommodate an official summer ANME debut.

“Because each set is made by hand, we needed to work hard and fast to make sure we could accommodate the demand and we can’t wait to finally tell our customers that orders can be officially placed. Bijoux de Nip pasties will be on store shelves just in time for the end-of-summer sales season – and in perfect time for Halloween shopping.”

For sales, email

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Baci’s U.K. Partner Kevco Wholesale Named ETO’s Lingerie Distributor of the Year

BIRMINGHAM, England — Baci Lingerie’s U.K. partner Kevco Wholesale has been named Lingerie Distributor of the Year by Erotic Trade Only (ETO).

The ETO Awards took place at the adult industry publication’s annual show in Birmingham, England.

Baci was also nominated for the Lingerie Brand of the Year, signaling its growing European presence.

“We are all very proud to be partnered with Kevco Wholesale, and we offer the most sincere congratulations on their win,” Baci’s Helle Panzieri said. “To have Baci represented by such a caring and trusted company is all we could ask for.”

Prior to the awards banquet, show attendees were treated to a display of Baci’s latest styles at Kevco’s stand. Panzieri joined the distributor’s staff to present the new items from the White Label Collection, as well as the most recent releases from ENVY Menswear.

“Altogether, this was a fantastic show for Baci and Kevco, and the award was the icing on the cake,” Panzieri added. “Our products were very well received, and Kevco’s entire knowledgeable staff treated customers like family. I couldn’t be more pleased.”

Kevco Wholesale represents the entire Baci catalog. Interested retailers in the U.K. can call +44 1228 517821, email, or by visiting

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Williams Trading Now Offering Tantus’ Uncut Line

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading Company now has the Tantus Uncut line of silicone dildos in stock and available for immediate shipment.

Part of Tantus Dual Density O2 line, the Uncut line of products are sculpted, uncircumcised dildos featuring a soft outer layer and a firm inner core. Together with detailed skin texture, pores, veins and wrinkles, the Uncut line looks and feels real.

Uncuts are made from Tantus’ unique formula of ultra premium silicone. Each dildo is hypoallergenic, hygienic, boilable, bleachable and dishwasher-safe.

According to the company, the process used to create the skin-like texture of the silicone, in addition to the actual wrinkles, creates small indentations that are normal for production — the sex toy is not porous in any way.

“Tantus is one of the few adult novelty manufacturers that has a cult brand following,” said Erin V., Williams Trading marketing and vendor liaison. “The Uncut line of dildos is exactly what loyal customers expect from Tantus.”

Each Uncut dildo is harness compatible and anal-sex safe. All Tantus silicone products are phthalate-free, latex-free and made in the U.S.

Williams Trading University (WTU), the free eLearning platform exclusive to Williams Trading customers, supports all Tantus products. Retailers can log in to WTU and learn about what makes Tantus silicone stand out in the marketplace. Upon completing the Tantus-sponsored course, participants are eligible to receive a free silicone cock ring as a premium for earning their certification.

For Uncut product and ordering information, call a Williams sales representative at (800) 423-8587 or visit

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The pjur Group Debuts 4 New Lubes

WASSERBILLIG, Luxembourg — The pjur Group today announced four new products aimed at consumers that put a premium on non-irritating, premium lubes preferably “made in Germany.”

For the vegan consumer group, the company has debuted the pjur med VEGAN glide.”The increased demand for such products spurred the development of pjur med VEGAN glide,” managing director Alexander Giebel said.

The product contains only vegan ingredients and was not tested on animals. The formula also uses no fragrances, parabens, preservatives or glycerin. The water-based pjur med VEGAN glide is pH-neutral and suitable for all skin types. The added moisture offers long-lasting lubrication. “The development of this product is an important step for us as a con-sumer-oriented enterprise, which allows us to offer a personal lubricant to this consumer group that meets their needs,” Giebel added.

Also announced was the pjur med SOFT glide — a personal lubricant with soothing jojoba oil. Jojoba is known in the cosmetics industry for its beneficial properties: it boosts skin elasticity, con-tains vitamin E and provitamin A, nourishes and protects sensitive, chapped and dry skin, and has an anti-inflammatory and soothing effect. The product is silicone-based and free of preservatives — which pjur said are also important criteria for the health conscious consumer target group.

The next new personal lubricant is the pjur med SENSITIVE glide for extremely sensitive skin. The product is free of all additives,  contains no preservatives, parabens or glycerin but — like all pjur personal lubricants — it has excellent lubricant properties. “Many customers have requested a pjur med product with no additives. We are now meeting this need with pjur med SENSITIVE glide,” Giebel said.

In addition to the new personal lubricants, pjur has developed the PRO-LONG delay serum for men that has no numbing ingredients. After applying to the penis, the company said it forms an invisible film that reduces sensitivity and can help prevent premature ejaculation. The product is safe to use with condoms and can be used in combination with pjur personal lubricants. Giebel explained, “In Asia, but also in Europe and other markets, the demand for delay products for men that are available without a prescription is on the rise. Our pjur med PRO-LONG serum is specifically tailored to this demand.”

All of the new personal lubricants are available in 1.5 ml or 2 ml sachets and new POS materials such as flyers, brochures and web banners are available now. The lubes are available in the 100 ml size bottles, while the serum is available in a 20 ml pump dispenser.

The products will be available beginning in July.

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